The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. While we had the resources to talk about marketing in general, that wouldn’t help us address common objections around our product. Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Biznology

FEBRUARY 15, 2019

Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Add anything new that you find to your spreadsheet.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Google won’t be spared, either.

Paid Content 131

Paid Content Branding Brand Identity Paid Search Agency 131

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), If you’re just starting out, I recommend hiring a video agency.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Where can you add friction to your sign up process to increase the amount of resources you invest in those customers that are willing to pay? What can you put on your SEO optimized pages to SHOW Google that people like you? hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Great googly moogly, that’s a lot of Google updates!

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Velocity Partners

JULY 5, 2023

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. Google ads / PPC These leads are slightly more valuable than the previous two because the context (relevant Google searches) implies higher intent.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sana Commerce

SEPTEMBER 13, 2023

Do I have the necessary tools or resources to achieve it? You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. Achievable : 500 accounts in six months are feasible due to company resources.

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Google tweaks its algorithm constantly. Social is a powerful PR and marketing tool. Social Metrics Don’t Matter.

Paid Content 100

Paid Content Social Media Paid Social Agency Media 100

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. Snapchatting for Talent. BeSocial.BMC.com.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. I’ve compiled a list of six top-notch (and totally free) learning resources for any B2B marketer looking to kick-start their marketing credentials and core competencies.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

SmartBug Media

OCTOBER 30, 2020

Share big announcements such as speakers, partners, networking opportunities, and so forth via your company social channels. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Paid Social Media. In doing so, you will increase your potential attendee reach.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

AUGUST 7, 2018

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Or, you could pay a social media influencer to share images of your products to her already well-established community. Finally, it’s critical you spend time and resources on your business’s website design. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

BenchmarkONE

DECEMBER 28, 2021

Business background information: job title, who they report to, how they influence decision making within their company. Key demographics : Works for a PR agency and has an expendable income. . Maximize Time and Resources. Some of the data you can use to define personas include: . Dog Fanatic Fran.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Lake One

MARCH 31, 2020

In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. At a time when we’re all being asked to social-distance, the last place anyone wants to be is in an exhibit hall, surrounded by a ton of people. Not sure where to start?

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. On personal branding on LinkedIn ….

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Metadata

SEPTEMBER 28, 2022

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Use image or video ads on Facebook and LinkedIn? Google anything related to digital advertising in 2022 (and beyond) or talk to any B2B marketer, and you’ll get nothing but love for video. Make them look native.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Litmus

NOVEMBER 27, 2019

Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Unlike a paid social media ad or SEM, your email subscribers have opted-in to your marketing. Email subscribers want to hear from you (even your promo).

Advertising Channels 93

Advertising Channels Email Marketing Budget Programs Marketing Budget 93

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Measuring Brand Awareness at Your Company.

Paid Content 53

Paid Content Effectiveness Branding Brand Identity 53

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. CPM (Cost per Mille).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Bluetext

JULY 16, 2021

As we mentioned, the first step in developing a new brand for an M&A should be to gain understanding and consensus on how you want to be (and can/should be) positioned within the market via your company messaging and positioning. Define the New Company Structure . How do they fit into the company story and how do you market them?

Branding 26

Branding Brand Identity Work Management Marketing Analytics Tools 26

Directive Agency

APRIL 19, 2017

B2B sites are, as a whole, publishing content more frequently every year to keep up with Google’s changes. But Google isn’t the one putting money in your pockets. Being satisfied with impressing Google isn’t enough. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 120

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 120

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. As a result, they can determine the specific areas that demand more time and resources for the success of their marketing campaigns. Top 8 Analytics Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics free? It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101