The Effective Marketer

MARCH 15, 2009

I’ve been thinking a lot lately on how to recover time I’ve spent in tasks not directly associated with what I consider productive , i.e. email, admin stuff, and doing everything else but those tasks that will help me achieve my goals. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. Common sense, obviously, but it just helped me see my workload in a different way. are the ones that will help you get stuff done. An Effective Marketer gets things done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MARCH 24, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 7, 2011

I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 23, 2010

I raised my hand and asked “what is this for and how will it help me in the future?&#. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

DECEMBER 8, 2010

what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 17, 2009

Therefore an understanding of what this all means, why each piece is important and knowing it is part of an overall strategy helps when delivering the message(s). Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 4, 2009

Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 25, 2009

When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration. As an attendee the question is whether the content will be good.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

This question when rephrased will help you focus. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. Principle 2: Ask “what is right for the enterprise”? Where is the company headed? What’s the mission?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 6, 2009

By keeping in mind the ‘risk’ factor and tailoring all your answers to help the hiring manager lower the risk you represent. Some of these simple gestures go a long way towards helping you land the job. You only need to be 2% better: You don’t need to be a superstar. If you’re 2% better than the next candidate, you’re already ahead.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ I hope the resources I listed will help you create better charts and presentations.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 13, 2009

We all have way too much on our plates to be concerned with every little detail of our marketing plans, after all that’s why we have people in our teams that (hopefully) can help us with some of the tasks.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

I hope at least one of these tips can help you get more from Outlook. It took me a while to get used to this view but it helped me so much that is now my standard view for Outlook. Colorful messages help you distinguish them from all others, but use it sparingly otherwise the carnival of colors will only confuse you.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

This will help you in two ways. Right after you do this, delete the em ail. Know What Your Meeting is About Labeling or categorizing your meetings can help tremendously in managing your time effectively. don’t schedule meetings in the morning, or whether you prefer to leave at least 1 hour after lunch before any meeting, etc.)

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 29, 2011

First, with the conference still fresh in your mind you can accurately tell your staff what happened at the show and prepare them for what’s going to come their way, and second it helps you solidify what you learned during the show.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Like Be the first to like this post. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100