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Sales Engine
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content.
Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.
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Sales Engine
AUGUST 24, 2015
They’re talking to Google in the comfort of their offices, homes, and mobile devices. Yes, it helps you build credibility. Yes, it helps establish you as a thought leader. You’re going to be well positioned and you may get to help design the RFP. How do you control the message when no one is talking to your salespeople.
Sales Engine
JUNE 2, 2016
The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Google will probably not reward you for this content, or even worse, they may punish you for the content being too thin.
Sales Engine
APRIL 21, 2016
If I have a particularly tough subject matter, instead of taking it to the Internet, I’d rather have a conversation with them and have them explain it so I can write a more thoughtful and helpful article.” You realize how much you learn in terms of what they worry about when you spend that time letting someone talk about themselves.”
Sales Engine
MARCH 10, 2016
The blog that started out as a rant between three or four people caught on to where he was later approached by the Orange County Register for help with their Angels blog. “I It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content.
Sales Engine
APRIL 20, 2016
They need help getting in the door. To put it another way, content consumption equals digital conversations A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. They need marketing.
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