How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ).
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail.
Permission Marketing Drives White Paper Relevance
NOVEMBER 4, 2011
As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. For businesses that see the demise of their interruption marketing methods, white papers are crucial.
How to Find New Customers – the awesome and free white paper
AUGUST 1, 2012
Grab the awesome and free white paper How to Find New Customers here. How can you crank up sales leads when prospective buyers aren’t interested? You need fresh ideas and insights, like those in the white paper here.
How to Find New Customers – the highly acclaimed white paper
APRIL 28, 2011
Lead Generation Companies | How to Find New Customers. This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. The Funnelholic called it a “must read. I discuss this white paper in the video clip below. But since it’s widely acknowledged to be the simple guide to B2B lead generation and it’s free, why not download it now?
How to Turn Your New White Paper into a Great Lead Generation Product
MARCH 3, 2012
B2B Lead Generation : Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing?
How to turn a good white paper into a great lead generation piece
AUGUST 8, 2011
B2B Lead Generation: Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? A handful of leads trickle in and you get some decent leads.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Then the client asked my boss what content to use at each stage, so he suggested and wrote in things like white papers, videos, podcasts, etc.
“What’s the Difference Between an E-Book and a White Paper?”
JULY 25, 2012
A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.” ” They had white papers they had outsourced in the past, but the term E-book was new and unfamiliar to them. White Papers. Marketing content marketing E-books lead-generation White Papers
How to Find New Customers – the superb, classic and free white paper
FEBRUARY 22, 2012
Lead Generation Made Simple – and a true classic. Here’s the white paper everyone’s raving about. “Don’t know how I got connected with Jeff Ogden , but he’s the author of the hot white paper “ How to Find New Customers.”
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. They can also promote content downloads—reports, white papers, e-books and guides.
Don’t Read This White Paper Unless You Really Want to Impress The Boss
MAY 10, 2012
If you don’t read this white paper, you won’t make quota this year. The sales lead problem is bigger than it has ever been – and much worse than when it first came out. Mike Stelzner called a strong white paper “rocket fuel” in his book Launch. This white paper has been solid gold for Find New Customers for years – as hundreds of B2B marketers all over the world download it. How to Find New Customers.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
Here are 10 proven ways to generate more leads from your blog. Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement.
The Building Blocks of Content Marketing: How to Plan Your B2B Content Library
OCTOBER 23, 2013
B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. Stevens videos white papers Photo credit: Saad Faruque. Yesterday, Ruth P.
Which Comes First: Lead Nurturing or Inside Sales?
NOVEMBER 22, 2016
For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing.
B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
The Forward Observer
JULY 16, 2015
Are all your B2B sales leads ready to buy from you right now? If not, here's how to romance your prospects toward a sale with content. If I could wave a magic wand for a B2B salesperson and grant a wish , many would ask to spend their days closing inbound sales qualified leads.
Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
FEBRUARY 16, 2011
“The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. The study agrees, saying that software alone will note “make for an optimized sales funnel. Quality leads matter.
Steal This Technique for Your Next Sales Email
JANUARY 9, 2015
So, for example: “Click to download our free white paper”. I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency.
Lead Generation via Influencers and Experts in 4 Steps
B2B Lead Generation Blog
DECEMBER 15, 2014
Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Also be sure to interview your sales team and your potential buyers.
The Definitive Guide to BtoB Demand Generation – How to Find New Customers
MARCH 7, 2013
Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Our’s is The Definitive Guide to BtoB Demand Generation : How to Find New Customers.
Advice for Directors and Managers of Marketing | from top Chief Marketing Officers
JUNE 19, 2012
The new white paper with advice from Chief Marketing Officers for Directors and Managers to deal with the crazy new world of marketing is now available. Sponsored by Silverpop, it’s penned by Jeff Ogden of the sales lead generation company Find New Customers.
What is Demand Generation Marketing?
MARCH 6, 2017
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. It’s about seeing that lead all the way through the funnel.
A Simple 2-Step Technique for Improving Lead Follow Up
JULY 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. inside sales reps make contact with, and engage with, new prospects; and, as a result, 2.
The #1 Reason CEOs Should Care About Lead Generation
FEBRUARY 19, 2016
I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number. It is not just about increasing sales and profits.
15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
B2B Lead Generation Blog
JANUARY 12, 2015
Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have.
A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
OCTOBER 16, 2013
Monique Torres: We know that lead generation and qualification continues to be a number-one concern for all marketers, regardless of the size of their company or the industry they’re in. MT: Tell me a little more about how marketing automation helps with those leads.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
It feeds your sales lead generation programs. It populates lead nurturing campaigns. billion in digital content publishing, used primarily to produce leads. Trailing far behind in the trustworthiness category was the 9 percent who named vendor white papers. “
How to Create Truly Useful Content Maps in BtoB demand generation
FEBRUARY 18, 2013
Content is critical in B2B sales lead generation. Then the client asked my boss what content to use at each stage, so he suggested and wrote in things like white papers, videos, podcasts, etc. White papersVideosPodcasts. Here’s a better way to do it: First let’s rename the Awareness stage to what I used in the popular white paper, How to Find New Customers – Untroubled/Unaware. Buffer How to Create Truly Useful Content Maps.
The 2 Things You Must Nail For Lead-Generating B2B Content
B2B Marketing Insider
AUGUST 3, 2015
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Demand Generation
The Current State of B2B demand generation
AUGUST 25, 2011
B2B Lead Generation | Study Findings by Act-On Software. These are unqualified, non-nurtured leads. Passing these leads to sales is a massive waste of expensive resources. Lead nurturing. Lead scoring.
Marketing 101: How to get started in lead generation
B2B Lead Generation Blog
MARCH 17, 2014
Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? I’ll focus on some fundamental questions you should answer as you craft your lead gen program.
How to Find New Customers – The Definitive Guide to BtoB Demand Generation
APRIL 26, 2013
Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. Find New Customers also has a Definitive Guide to BtoB Demand Generation , in our white paper called How to Find New Customers.
For prospecting success, leave your data order till later
MARCH 1, 2017
Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them access to new markets. For example: Generate 45 qualified leads, at $350 per lead, in the quarter.
Trust and the Big Lie of Lead Generation
APRIL 26, 2011
B2B Lead Generation : Capturing Accurate Information on Forms. Job Title : Sales Leader Phone # : sdsd Web Site URL : dsds. provocative post called The Big Lie of Lead Generation. How many leads will you need to make your quota?
New White Paper from Silverpop | CMOs Speak – Navigating the Crazy New World of Marketing
JUNE 28, 2012
If you’re a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here , the new white paper sponsored by Silverpop. This white paper was written by Jeff Ogden , President of the sales lead generation company, Find New Customers.
B2B Lead Generation: Leads, leads, leads!
MARCH 28, 2011
Almost all B2B sellers lack enough quality leads to make quota. Do Salespeople want more leads? Right now jump over to our Free Tools page and use the How Many Leads Do You Need Calculator. If you are looking for lead generation companies , look to Find New Customers.
3 Models for Gating Lead Generation Content on Your Website
DECEMBER 18, 2012
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) If I’m the prospect, I want to download your white paper or view your demo, not register on your site, or create an account.