As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. More importantly, white papers provide enormous opportunity. MORE >>

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. Books. MORE >>

“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.”  The Tagline of Find New Customers is “Lead Generation Made Simple&#. As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.). “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. MORE >>

Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. Sponsored by Genius.com and featuring insights from leading minds from Acxiom , e-Dialog , ExactTarget , Visible Technologies and Radian6 , this new and free white paper is filled with great ideas and insights on this important marketing channel for engaging sales leads. We hope you enjoy this new paper and take full advantage of the retweet link on every page. Lead Generation Made Simple.” MORE >>

If you’re a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here , the new white paper sponsored by Silverpop. It This white paper was written by Jeff Ogden , President of the sales lead generation company, Find New Customers. Marketing content marketing Find New Customers management-best-practices marketing-campaigns White PapersCMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. It will help a lot. What do you think? MORE >>