KoMarketing Associates

JANUARY 6, 2015

A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. Trade Show Appointments. Local Optimization (Office / Dealer Locations). Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. ” So how do B2B marketers generate a greater number of MQLs from their SEO programs? ” So how do B2B marketers generate a greater number of MQLs from their SEO programs?

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 13, 2021

Even better, your Facebook Live can be republished on YouTube, published as a video on LinkedIn, and even a 10-minute Live can be chopped up into smaller, short video clips to use for social media posts. To Support Your Sales Team. I heard an interesting insight from a sales pro once. Is your Sales team using Facebook?

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

FEBRUARY 4, 2020

These priorities include increasing sales revenue (59%), increasing leads generated (49%) and improving email engagement (39%). Improving email engagement (45%), increasing leads generated (43%) and increasing sales revenue (39%) have all been barriers to email marketing strategy success.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

KoMarketing Associates

AUGUST 20, 2019

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. Just as the sub-header says, content is more than words on the page.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 5, 2017

These longer pieces of content are great for capturing email addresses which can be leads for your sales team. Having shoddy content or content assets that are hidden behind pushy sales forms or pop-ups, will lead to a lower brand reputation and a frustrating customer experience. AMP Versions of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

JANUARY 5, 2017

These longer pieces of content are great for capturing email addresses which can be leads for your sales team. Having shoddy content or content assets that are hidden behind pushy sales forms or pop-ups, will lead to a lower brand reputation and a frustrating customer experience. AMP Versions of Content.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

MARCH 15, 2018

Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers. Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

NOVEMBER 1, 2016

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Google My Business registration leads to Google+ page optimization. For most B2B marketers focused on demand generation in particular, paid search can be just as important as SEO.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

JANUARY 11, 2018

Tradeshows are still big networking and revenue generators for B2B companies. It instantly shares something with the user, which is much more useful to them than simply sharing a service they offer or promoting a sale. Event & Tradeshow Videos. A post shared by The Maketory (@the_maketory) on Jan 2, 2018 at 11:07am PST.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

NOVEMBER 10, 2016

Per data from Salesforce’s 2016 State of Marketing report , thirty-nine percent of marketers report significant ROI generated from social media marketing, compared to only nine percent in 2015. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Shannon McGuirk shared how to set up a digital PR newsroom that will generate valuable links. Genius YouTube content ideation via @fighto #MozCon #NextLevel #TechnicalSEO pic.twitter.com/c4Zn8W5bCR.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28