Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23).

Social Media 140

Social Media Generation Media Lead Ranking 140

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Meet Kelly.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” 50 newsletter signups (potential leads). Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. 8 Types of CTAs you Should Be Using in Your YouTube Channel. or “Watch my next video!”, million subscribers.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Gary has 7.4 million followers on Instagram, 2.1

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 101

Social Media Features Media Curation 101

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. By asking them to create it. It grabbed attention right away.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos. RafflePress is the best WordPress giveaway plugin.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. By posting every work day, she could identify which content types generated the highest impressions and engagements. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Stand-out YouTube video metrics. But beyond its popularity as a social platform, YouTube also has SEO and search applications.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. With over 850 million users in over 200 countries, LinkedIn is a great platform for generating new leads.

Social Media 84

Social Media Work Management Marketing Management Service 84

Heinz Marketing

OCTOBER 22, 2021

Sales Pipeline Radio covers the entire pipeline—demand generation, lead management, sales effectiveness, technology and more—all focused on helping you find, manage and win more business. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. But it’s so much more.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It can take time to acquire and retain customers.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 95

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 95

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. Stories can be a great way to drive leads and customers. It comes with many interactive elements like polls, question boxes, stickers and links.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Navigate the Channel

JANUARY 8, 2024

It also boosts lead generation when it motivates users to step into the experience, Marketing Insider Group. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. For proof in story form (see what we did there?),

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok generated $1 billion in revenue in 2020.

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Add notes, instructions and details for each lead. Generate influencer campaign briefs and contracts.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Marketing Insider Group

NOVEMBER 18, 2019

Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. Look at your target metrics, whether they’re social media interactions, revenue growth, leads, conversions, or customer retention. To English teachers’ chagrin the world over, I might add.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Optinmonster

DECEMBER 28, 2023

Instead, here’s a breakdown of engagement rates by the leading social media channels. OptinMonster is the best lead generation software that can help you monetize your website traffic. Cosmetic Capital used OptinMonster to create a countdown timer on their floating bar and increased leads by 300%. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Onalytica B2B

NOVEMBER 12, 2018

Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Surprisingly, these animated videos evoke real emotions from your customers and leads — helping build a stronger bond between them and your business. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. Creating video was a snap in 2020.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98