sales-lead 
Tony Zambito
APRIL 5, 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference.
Tony Zambito
FEBRUARY 2, 2012
Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing. Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation.
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Tony Zambito
DECEMBER 20, 2015
Documentation Leads To Effectiveness. The implication here is buyer personas should not be an art gallery but a dynamic part of marketing, sales, and service operations. Communicating The Value. The survey indicated a top challenge was getting the organization as a whole to value personas. A Step In The Right Direction.
Tony Zambito
MAY 4, 2011
. They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers. I am not sure this is a good thing for both buyer persona development and for sales or marketing in general.
Tony Zambito
JANUARY 29, 2017
Although many organizations are recognizing this strategic necessity, many are either not devoting enough resources, putting the majority of their spending in inadequate traditional methods, or have not enabled insights to achieve a valued seat in strategy. One that leads to organic growth in existing and new markets.
Tony Zambito
SEPTEMBER 22, 2010
This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service. Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.
Tony Zambito
SEPTEMBER 8, 2010
For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. Alignment : The issue of sales and marketing alignment has been written about extensively over the past few years.
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