Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. For example, check out how Hinge has their Twitter profile set up. That is the power of brand awareness. Fans beget more fans.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Zoominfo

MARCH 27, 2018

Engagement is driven by price ( 81% ), quality ( 80% ) and convenience ( 55% ), loyalty is about likability ( 86% ) and trust ( 83% ) ( source ). Customer service interactions over Twitter have increased 250% in the last two years ( source ). It takes 12 positive customer experiences to make up for one negative experience ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. 53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, easily done through social media. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Biznology

DECEMBER 26, 2014

Gartner has found that for most brands, 80% of your future income will come from your existing customer base. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). It may be hard to accept, but negative online reviews are actually a positive opportunity for growth.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Convince & Convert

MARCH 28, 2012

And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes. Customers’ scores could be positioned against each other (based on time on call) and top scorers could be eligible for additional prizes, promotions, and savings.

Work Management 127

Work Management Marketing Management Service WOM 127

Convince & Convert

MARCH 28, 2012

And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes. Customers’ scores could be positioned against each other (based on time on call) and top scorers could be eligible for additional prizes, promotions, and savings.

Work Management 126

Work Management Marketing Management Service WOM 126

EveryoneSocial

JUNE 10, 2020

When your organization and the brand have positive equity, people will choose your brand more often and are willing to spend more money for the products or services. So there is no magic solution to creating a positive brand awareness, other than making a genuine effort to be a great company with great products or services. LinkedIn ).

Social Media 52

Social Media Ad Building Branding Brand Identity 52

Pam Didner

JANUARY 1, 2021

Take advantage of this one-stop, two-day, virtual event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Gartner Marketing Symposium | XPO. February 24 & 25, 2021 | Virtual | Website.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SocialPilot

JANUARY 21, 2024

Social media customer service is the proactive and reactive support businesses offer customers across various social platforms like Facebook, Twitter, and Instagram using social media customer support tools. It offers a personal touch, promoting positive experiences between businesses and their customers.

Social Media 85

Social Media Marketing Management Service Ideal Customer Profiles 85

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. As much as I wanted to talk about customer loyalty and advocacy, we do have a Canadian as a guest today. The lifetime value, the loyalty and advocacy built on curling, in this tiny little outpost. Paul: I’m an expert in the Luge.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

ClickZ

AUGUST 16, 2022

That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed. Start with trust and loyalty. Find him on Twitter at @johnrampton. Join the conversation with us on LinkedIn and Twitter.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Mailmunch

MAY 6, 2021

According to Gartner, the voice of the customer programs can result in up to 55% greater client retention. According to research from Gartner, CX drives two-thirds of customer loyalty , and the voice of the customer program aims at improving it by fetching actionable insights from the customers. But what is VoC?

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. Gartner predicts that by 2020, a customer will manage 85% of the relationship with an enterprise without interacting with a human ( source ). Take to the internet to find out what customers are saying on Facebook, Instagram, LinkedIn, and Twitter.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Martech Advisor

NOVEMBER 4, 2019

What’s more, it’s not just about a one-off high-value sale – effective marketing is all about increasing the lifetime value of every customer, ensuring loyalty, and an opportunity for referrals. Gartner Peer Insights rates HubSpot at an impressive 4.4/5 Gartner Peer Insights rates Sales Cloud a 4.3

Enterprise Management 67

Enterprise Management Marketing Management Marketing Automation Services Lead Management 67

Marketing Insider Group

JULY 15, 2015

44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). Your customers expect resolution – from an under 60-minute response on Twitter to reading a blog post to help self-resolve an issue! Source: White House Office of Consumer Affairs. Source: Call Center Executive Priorities).

Top of Funnel 100

Top of Funnel Marketing Automation Services Cross-Selling Differentiation 100

ClearVoice

NOVEMBER 11, 2022

Social media content includes text, images, short-form videos, GIFs, and other easily consumable content developed for platforms like Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest, and other similar sites and apps. Recipients read as many as 98 percent of SMS messages. ( Gartner ). Social media content. MobileSquared ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Martech Advisor

DECEMBER 18, 2019

It is the single most important determinant of business success in the current ‘experience economy’ In a 2017 Gartner ‘Customer Experience in Marketing’ Survey, marketers responsible for customer experience (CX) had agreed that in two years’ time, 81% expect to be competing mostly or completely on the basis of CX.

Marketing Management 78

Marketing Management Service Customer Satisfaction Touchpoints 78

Webbiquity

FEBRUARY 11, 2020

Before reaching out to influencers, Lee recommends adding “some romance” to the process: follower your influencers on Twitter and other social channels, quote them in posts, and retweet or re-share their content. Keep in mind the flywheel of loyalty. The other 50% are a waste of time. This is important.

Buyer Personas 179

Buyer Personas Demand Generation Demand Lead Ranking 179

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145