Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Garbage in.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. The Fundamentals: What is Intent Data? Source: Gartner, 2020). Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Personalization, interactive buyer journeys, and a focus on quality data are just a few of the routes B2B brands will take to adapt. Use These Digital Marketing Trends to Stay Ahead of the Competition. Data Maintenance.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

SEPTEMBER 7, 2021

We call that niche information “small data.” Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. But an avalanche of raw data came with risks. What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). This means they are better able to spot trends and engagement patterns (and gaps) that sales and customer success may not see. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

LeanData

OCTOBER 6, 2022

“ Once a brand loses my trust, there’s no gaining it back ,” revealed 67% of adults in Ford Motor Company’s 2020 Trends Report. . In fact, a Gartner study shows only 17% of the buying journey is spent meeting with potential suppliers. . Intent data, AI, and machine learning will help you know what to do for each individual customer.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Madison Logic

JULY 6, 2023

According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Engagio

OCTOBER 18, 2023

Patient – with less emphasis on short-term calls-to-action such as demos and more on high-value engagements such as meetings to share insights or trends. as well as what content the account is researching offsite (tracked using B2B intent data).

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Madison Logic

MARCH 23, 2023

This opportunity’s most significant growth areas include cloud security, application security, and data privacy. Cybersecurity traditionally falls under the IT umbrella for an organization, with the buying process including members like CISOs (chief information security officers) and IT managers. billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. One risk of data is losing sight of the real people behind the numbers. source: Gartner Sales).

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. This is not new, but in fact a growing trend. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. Using intent data can complement individual data to identify qualified accounts.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Madison Logic

AUGUST 2, 2023

Identify and prioritize the right accounts and personas Data is key to not only understanding the accounts actively in-market, but the individuals within these trending accounts who are researching and engaging with relevant content and messaging. While

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Due to the growing complexity of most B2B buying processes, you need access to multiple sources of data for the clearest picture of who to engage and what content will resonate with them the most.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

DealSignal

FEBRUARY 18, 2024

Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline. The more educational assets you can offer your prospects, the easier it will be to engage them.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Marketing Interactions

AUGUST 15, 2021

When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. Combining intent data with MAP data is an imperative to get the most beneficial understanding.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. If you are using a data provider, you can also quickly refer to company firmographic, technographic, and buyer intent data. . Are there particular trends you’re noticing as an issue more than others?”.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. The ripples caused by the increased usage of GenAI will affect website traffic, user intent, and other key measures.

Enterprise Management 298

Enterprise Management Generation Lead Ranking User-Generated Content 298

Lattice

DECEMBER 28, 2015

Intent Data: Find Buyers Before They Come Knocking . Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. In short, intent data represents a signal of interest and intent to purchase. Gartner’s Market Guide on Predictive Analytics.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

ClickZ

FEBRUARY 20, 2020

This includes pre- and post-sale signals like intent data for online activity, monitoring account news, tracking contact’s social media activity and marketing and sales engagement. Throughout her career, she has held roles with marketing and customer experience innovators including the Peppers and Rogers Group, Satmetrix and Gartner.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Litmus

FEBRUARY 2, 2021

Today, I spend hours each week working with our teams to ensure our different marketing technologies work together, share data that can be used by all channels, drive conversions, sales and growth, and empower with insights to deliver an exceptional customer experience.

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts.

Demand 52

Demand Brand Identity Branding Work Management 52

Madison Logic

MAY 22, 2023

It’s not that they have too little intent data, but about their struggle to turn that data into useful and actionable insights. There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes.

Intent Data 52

Intent Data Intent Spending Budget Management 52

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

DealSignal

JULY 27, 2023

Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline. The more educational assets you can offer your prospects, the easier it will be to engage them.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52