Zoominfo

DECEMBER 23, 2021

Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business. That’s because each process has a digital funnel at its core: Marketers appeal to their target audience through various advertising, content marketing, and lead generation funnels.

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Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Get Prospects Flowing into Your Webinar Funnel. Capture Attendee Emails.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

APRIL 17, 2019

We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The Sales Funnel. Why is the sales funnel outdated?

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Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

AUGUST 4, 2020

An MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. Plus, let’s not forget, every customer starts out as a lead. But how do we distinguish good leads from bad leads? How Do You Define A Lead?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction?

Lead Ranking 127

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 127

Zoominfo

JULY 6, 2020

At ZoomInfo, the story was no different. We took our favorite ZoomInfo events and made them virtual. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. How To Shorten Turnaround On Inbound Lead Generation. an unusual second quarter.

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Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. ZoomInfo MarketingOS Finally, ABM with data you can trust. The good news?

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Lead Gen Startups Demand Allocation 130

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Zoominfo

MARCH 9, 2021

Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. The Demand Generation Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

Zoominfo

APRIL 17, 2019

We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Why is the Sales Funnel Outdated?

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. ZoomInfo MarketingOS Finally, ABM with data you can trust. Everyone’s happy.”

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Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

SEPTEMBER 30, 2020

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Think about your company’s current messaging. Check it out!

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Webbiquity

JANUARY 18, 2022

DiscoverOrg didn’t make the list because it’s owned by ZoomInfo.) Intent Data Can be Useful in All Stages of the Purchase Funnel. As show in the above table, vendors also vary based on how their data is most useful—that is, which stage of the funnel they are best for addressing. Source: TrustRadius.

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Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JULY 1, 2021

.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Just because a lead is inbound doesn’t mean it’s qualified. Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel.

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Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. By doing so, chat becomes a lead generation tool that can be leveraged to target the right visitors, offer personalized experiences, and push real-time engagement so that sales can move that prospect into the fast lane.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

DECEMBER 15, 2020

Since ZoomInfo is the epicenter of sales intelligence, our post, “Sales Intelligence: What to Expect When You’re Prospecting,” (of course) gives you the ins and outs of using sales intelligence. They give you the chance to put a face to your brand, give out some freebies, and invite prospects into your sales funnel.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

AUGUST 8, 2019

However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. High-quality leads won’t always find their way to you.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

OCTOBER 15, 2019

On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today. Keep reading! The “Foot in the Door” Method.

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Sales Management Template Top of Funnel Zoominfo 230

Zoominfo

APRIL 16, 2019

For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. ZoomInfo can help! The post 7 Steps to Improve Email Deliverability appeared first on ZoomInfo Blog.

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Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. What Are Buyer Personas? And How Can They Help Marketers?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JANUARY 8, 2020

Not only do providers like ZoomInfo offer the highest quantity of contact information, but also a wide variety of attributes that will help you on your search: including job title, function, company hierarchy, and much more. Building a large enough list to fill your sales funnel could take months, even years.

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Top of Funnel Ad Building Zoominfo Planning 200

Zoominfo

FEBRUARY 13, 2018

More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog.

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Top of Funnel Zoominfo Buyer Personas B2B Sales 212

Zoominfo

JULY 1, 2021

.” – Morgan Schuler, inbound sales development manager at ZoomInfo Just because a lead is inbound doesn’t mean it’s qualified. Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 2, 2020

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. For instance, is lead generation a priority? This new email list will send out thank-you emails, and then encourage them to download a case study. Increased revenue?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MAY 14, 2018

As a marketer, how do you know if a lead is truly ready to buy? And, how can you generate more high-quality leads for your sales team? We say the solution to your lead generation problems lies within your lead qualification process. SQL: SQLs or sales qualified leads are further along the sales funnel.

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

FEBRUARY 23, 2021

The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How do they move through the sales funnel? Therefore, understanding the pain points of all key stakeholders, decision makers, and influencers is imperative to guiding them through the funnel. Who are they?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Hubspot

DECEMBER 16, 2021

Demand generation and lead generation are two strategies that make up a large part of inbound sales but are often referred to interchangeably despite being two different practices. What is lead generation? What is demand generation vs. lead generation? Below we’ll go over some key differences.

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Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. So how do you convert them into leads that you can nurture? Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions].

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Zoominfo

JANUARY 11, 2021

Creating customer profiles benefits marketing teams who are suffering from low conversion rates, wasted product marketing resources, and low-quality leads. Valuable insights can be gained from both sides of the funnel—what happens at the final stages with sales teams can look completely different from what marketers experience at the top.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

SmartBug Media

AUGUST 30, 2021

Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. Your first email to a ZoomInfo list should be focused on the recipients, not your product or service. Anatomy of a Successful Welcome Email to a ZoomInfo Database.

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Top of Funnel Campaigns Zoominfo Open Rate 98