The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech

OCTOBER 13, 2023

The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Programmatic DOOH. The study found that 64% of U.S.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Mobile Advertising 112

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Outbrain

NOVEMBER 16, 2022

Paid advertising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. That’s what makes advertising on Google search so important.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Personalize ads in users’ Gmail inboxes.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand. What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 148

Demand Generation Agencies Demand Generation Lead Generation Paid Content 148

The ABM Agency

APRIL 2, 2021

Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. .

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines.

Paid Content 151

Paid Content Paid Search Agency Top of Funnel Ads 151

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

SEPTEMBER 27, 2023

Its immersive potential brings users into a vivid world of experiences, challenging marketers to pioneer new avenues of interaction. This virtual haven captivated users with interactive elements like mini-games, art exhibitions, and even virtual stores where users could outfit their avatars in Gucci-branded attire.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

The Lead Agency

DECEMBER 6, 2021

The amount of revenue generated from video-related interactions has jumped by 69% since April 2020. In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 89

Case Study Case Studies Work Management Studies 89

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Funnel Videos. Last year internet users viewed over 1.1

Paid Content 71

Paid Content Video Marketing Work Management Marketing Management 71

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. The channel is the first step in your lead funnel and where you can begin to build a relationship with the prospect. Here are the top lead sources to focus your lead generation efforts: 1.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Excelsior Research

JANUARY 3, 2022

And this escalated the online presence of the users. And in the same period, the OTT platform had already accumulated 25 million users. In fact, it is a premier step for any sales funnel of the business and helps in networking and recruiting new candidates. The first type is primary that collects data from end-user.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Video and the Sales Funnel. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Convert

APRIL 7, 2021

In March and April of 2020, 34% of all internet users were gaming or social live streamers. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays. OTT streaming is not new.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

SmartBug Media

MARCH 19, 2021

Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. How to Measure and Optimize Your Entire ABM Funnel. Resources for Online Advertising and PPC. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 20, 2020

Holding a valuable audience and creating content on a social platform is considered as an organic advertising strategy delivering exceptional results to brands. The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? You can significantly uplevel your users’ perception through influencers, trust badges and testimonials.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. One well-known food retailer uses a rich database from its online recipe sites and education funding program, where users scan receipts and view recipes online or through an app.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Valasys

JULY 15, 2020

.” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Combining Sales Funnel Marketing With Agility and Empathy. Focus on User Intent. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Oktopost

APRIL 22, 2019

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. It guides potential consumers through the conversion funnel. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104