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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

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Content is the new currency—and your invitation to the dance.

Sales Engine

In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions. They went to trade shows and gave away trinkets in exchange for business cards. Now it’s not that way.

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. Apparently little has changed in two years. Why do B2B marketers so consistently miss the boat?

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. One way around this is to use product registration. Potential conflicts.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted. This is a point worth considering. in 2009 to 8% in 2014.

Spending 120
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How to Waste Perfectly Good Leads – Part 3

thePoint

Research by GrowthPoint, at a recent B2B manufacturer trade show, revealed that around 33% of the companies surveyed don’t even attempt to track lead follow-up, and another 33% of them simply rely on salespeople to manually send them information. Forrester Research) It is the “build it they will come” approach.

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In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better

6sense

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.”