Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Do all those website visitors and content downloads translate into sales conversations? Ready to take your B2B sales funnel to the next level? Explore how Only B2B can help.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product).

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. How exactly does AI streamline the B2B sales cycle? Who doesn’t love a little personal attention? It makes us feel special, like we actually matter.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. Broaden the use of social media. Social is no longer a nice-to-have in B2B.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Businesses may create leads through a variety of channels, including SEO, display advertisements, social media, and more.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. There’s a simple answer: B2B companies are dealing with longer sales cycles, larger decision-making units, and a need for more personalized communication. Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Oktopost

JANUARY 12, 2021

B2C and B2B CX both require beguiling customers into closing sales. B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Social Media . How is B2B CX Different from B2C CX? Website Engagement.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Defining CRM: Thoughts from three experts.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch?

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. — Marketing Insider Group goes so far as to talk about the Rise and Fall of the Social Media Influencer.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Runners-Up: Forrester, LeadIQ. Winner: Punch! Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Tony Zambito

JANUARY 5, 2011

.  As Sirius Decision and CSO Insights have reported on often, buyers are progressing through 70-80% of the buying and sales cycle before engaging directly with sales.    Understanding what buyers are doing in the lead generation to sales cycle gap is proving to be a competitive difference maker.

Buyer Personas 100

Buyer Personas Lead Ranking Work Management Buying Cycle 100

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). While first-party intent data collects activities from your own website and CRM tools, third-party intent data collect online activities on external websites that are not owned by you, like social media channels and review sites. Source: Forrester , 2021). Intent Data for Sales.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Velocity Partners

NOVEMBER 7, 2018

The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed. And balancing all that with understanding of creative content across complex sales cycles. But, unlike Dorothy, we didn’t want to go back. Nor should we.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. One great spot to invest in is Social Support. Let me explain …. Are you over weight in Acquisition?

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Golden Spiral

APRIL 11, 2019

Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Forrester’s Customer Personalities. Sales team talent can be maximized by identifying strengths. Key Takeaway.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Martech

JANUARY 25, 2022

They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. CRM platforms track user activity across many online channels and seek to guide them through your sales funnel. Some even record data in the form of lead scoring based on internal analysis systems.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Gerhard : Sales 2.0 Sales can't do this without marketing. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Business Brainz

JULY 11, 2021

Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase. While trying to gather information on the decision-making unit, exploring their social profiles can be extremely helpful.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Golden Spiral

APRIL 11, 2019

Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Forrester’s Customer Personalities. Sales team talent can be maximized by identifying strengths. Key Takeaway.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Gerhard : Sales 2.0 Sales can't do this without marketing. Mike : The 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. This means AI will have a significant impact on the sales industry as well. Here are the top 11 AI predictions in sales that you should keep your eyes on. AI makes customer data more vulnerable.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Ambal's Amusings

JANUARY 21, 2010

If your company’s sales cycle is 9 months and you run 3-month campaigns—switching focus along with a change in quarter—you’re leaving most of your prospects hanging. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. Learn how to turn your company’s workforce into a social media powerhouse with this guide.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40