The ROI Guy

MAY 4, 2006

The latest survey results were just released by IDC, and it looks like there is some cause for celebration. for 2005 – this according to Forrester latest research. But skeptical buyers are equally cautious about vendor provided ROI, and only 17% of buyers we surveyed had a high degree of trust in vendor value assessments.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Hubspot

OCTOBER 10, 2017

According to Boomerang’s analysis of 300,000 emails , an all caps subject line hurts response rates by approximately 30%. Subject lines with three to four words get more responses than shorter and longer ones. Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. Sales career stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Rollworks

JUNE 3, 2018

According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. But most organizations are doing it wrong. It even makes sense.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Engagio

OCTOBER 13, 2020

And The Pacific Crest SaaS Survey (now KeyBank SaaS Survey ) found that the fastest-growing companies get disproportionately more of their new annual contract value (ACV) from upsells. response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Vidyard

FEBRUARY 18, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Innovators Leading the Charge With Video Trends.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. There is also a marked improvement in customer experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

In a 2013 survey conducted by Gleanster , 63% of respondents say that using these tools allows them to set measurable objectives in their campaigns, giving them the means to quantify data and take action based on these results. There is also a marked improvement in customer experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Engagio

OCTOBER 1, 2019

And The Pacific Crest SaaS Survey (now KeyBank SaaS Survey ) found that the fastest-growing companies get disproportionately more of their new annual contract value (ACV) from upsells. ?. response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Vidyard

FEBRUARY 18, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Marketing Insider Group

JULY 21, 2015

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. 32% of survey participants said they trust information on company or brand Web sites. Forrester ). But as some ad man once told me “we count what we catch not what we spill.” MediaPost ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

B2B Marketing Zone Posts

JULY 7, 2010

In this post we’ll focus on optimizing response rates. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. But relatively few companies take full advantage of email testing, mostly because it seems too daunting to get started.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40