Martech
DECEMBER 13, 2021
A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Resolving customer identities should create new cross-sell and upsell opportunities because your marketing team will know more about your customers.
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
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Sprout Social
FEBRUARY 17, 2022
Increasing attendance rate for promoted events. Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. “My cold list open rate is around 25%. ” — Jesse Forrest, Founder of CopywritingCrew.com.
Customer Experience Matrix
SEPTEMBER 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid. Statistics include: • 16.5%
Marketing Insider Group
FEBRUARY 5, 2024
Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. (Voicebot) Marketing Analytics Stats Only 1.9%
Kapost
APRIL 5, 2017
Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys.
Vidyard
FEBRUARY 18, 2021
In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. How to Take Advantage of Video Trend #1. Get the Kit.
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