Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Email Click-through-Rate increased by 10% (MarTechBlog).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

94% response rates. Runners-Up: Forrester, LeadIQ. We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Sherlock Holmes.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. higher sales quota achievement rate. 26) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates. MarTech) The average open rate for email newsletters across all industries is 21.33%. Hive) The average click-to-open rate for all industries is 14.1%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Engagio

OCTOBER 13, 2020

response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. B2B match rates can be as low as 20%. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. For example, email-only campaigns have a 7.9%

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126