PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. If you’re just starting out and it’s a pretty competitive industry, it’s probably a good idea to target long-tail keywords because they’re easier to rank for.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Content Standard

JULY 7, 2015

In a recap of a recent Forrester Wave Report, Tyler Lessard, chief marketing officer at Vidyard, stresses the importance of using online video to access a wide range of customer insights, not just views. In a world where people are hungry for the next story, and nine out of 10 Americans claim to be binge watchers , the process is never over.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. If you’re just starting out and it’s a pretty competitive industry, it’s probably a good idea to target long-tail keywords because they’re easier to rank for.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Sana Commerce

FEBRUARY 5, 2023

The best products that can be sold through dropshipping are long-tail products and seasonal products. Long-tail product’ is a term used to describe the retailing strategy of selling a large number of unique items in relatively small quantities. Why use long-tail products for dropshipping?

Long Tail Marketing 97

Long Tail Marketing Work Management Marketing Management Customer Satisfaction 97

Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Eric: Yeah.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

WebMarketCentral

NOVEMBER 16, 2009

He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 The Answer To All Your SEO Questions! million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

SEO 20

SEO Forrester Best Practices Adwords 20

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Typically, the hub will feature content with higher volume keywords, while spokes highlight content with lower volume, long-tail, and supporting keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

QuanticMind

NOVEMBER 21, 2017

Forrester Research defines the customer journey as follows: “The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. This is especially important with long-tail keywords that signal high buying intent from customers who are right about to open their wallets.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Digital Marketing Funnels 40

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Moz

DECEMBER 16, 2019

Forrester). Not everyone is lucky enough to have a grandparent or parent to demo exactly how you do a long tail cast on or master the dovetail joint. Consider these three telling statistics: Over half of consumers prefer to shop in-store to interact with products. Local Search Association ) 80% of U.S. trillion in local sales.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Webbiquity

JANUARY 10, 2010

In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords.

SEO 100

SEO Tips Best Practices PageRank 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. According to one Forrester study, the payback of getting the right information in the right hands at the right time in sales alone could save up to 19% of SG&A expense. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Seamus Walsh Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2012

SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. Meanwhile, dating websites and virtual worlds (e.g. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Less than 30% of respondents in either group said their company maintains a blog. Social Media Use in Big Companies. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. From a variety of different targeting strategies to long-tail keyword bidding, paid search advertisers have a bewildering number of ways to optimize campaigns for their audiences. Assessing the Challenges. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Does the copy clearly indicate who your product helps? Stop treating this section as an afterthought. Are you giving shoppers an easy way to navigate your site and products?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59