Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. It’s the first year the majority of revenue has come from mobile devices.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Conductor

JULY 6, 2022

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Vendors have traditionally tailored content to the awareness and purchase stages.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

QuanticMind

NOVEMBER 21, 2017

How can machine learning help you take advantage of this crucial advertising trend and outpace your competitors? Forrester Research defines the customer journey as follows: “The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. What’s the customer journey?

Marketing AI 40

Marketing AI Paid Search Agency Work Management Digital Marketing Funnels 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100