Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

TrustRadius Marketing

OCTOBER 3, 2022

That’s changing, as one of the key ABM trends for brands is uniting the two practices. This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Zoominfo

OCTOBER 27, 2022

To be successful, business leaders need intentional focus, defined success metrics, and the often-missing soft skills that help build a diverse sales team. The same Forrester research found that organizations with leading DEI practices saw a 24% increase in customer satisfaction, compared to 17% for laggards in DEI.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does. A full-service creative solution for LinkedIn ads. Processing.Please wait. Why we care.

Advertising Channels 105

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 105

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Zoominfo

JUNE 11, 2021

Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. However, paid search is constantly evolving and it’s important to stay ahead of trends if you want your brand to stand out. We talk a lot about the value of data visualization , especially when it comes to intent data.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

The Point

AUGUST 16, 2019

It’s always better to be intentional and ensure that the two elements work in tandem. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. Speaking of which: 2.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. There was a lot of talk about the intent Pinterest users have versus other social networks. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012. Find the session write-up here. Links are Soooo 2011.

Tools 120

Tools Trends Tips Social Networks 120

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Why we care.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Most people don’t listen with the intent to understand – they listen with the intent to reply.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. Search intent has shifted for different keyword categories and [consumers are] asking questions they haven’t before.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Engagio

MAY 3, 2021

Intent (Demandbase) : Uncovers the topics that companies are actively consuming across the web. This is an indicator of an account’s level of interest in your company or category, and trends can show when accounts are entering into an active buying cycle. It’s essential to reach out at the right time and to know what to say.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. It can also help you gain insights into campaign performance, making it easier to optimize your content and messaging for maximum reach and engagement.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. If this sounds familiar, it should.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Zoominfo

SEPTEMBER 24, 2021

Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. CRM users on the front lines can’t serve modern customers using only core CRM,” the research firm Forrester said in a 2020 report.

Demand 130

Demand Automation Work Management Marketing Management 130

Martech

MAY 4, 2022

According to Cerretani, actioning in-market accounts is the process by which marketers identify “high-fit accounts and key personas at those accounts that are highly engaged or exhibiting high intent signals.” ” Once marketers have that list, she suggests they drill down into the factors that got those accounts on that list.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. Keep an eye on trends. Track progress against goals. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Madison Logic

JUNE 28, 2023

Finally, keep a pulse on market trends and shifts that may impact the competitive landscape. Madison Logic is the only ABM Platform provider with comprehensive intent data through ML Insights that you need to gain that competitive edge and convert your best accounts faster.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Most people don’t listen with the intent to understand – they listen with the intent to reply.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. Engagement and Intent: Website and Content Engagement: Analyze how your leads interact with your website and content.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Content4Demand

MARCH 24, 2021

The key to pandemic recovery will be attracting customers and selling more to customers, and Laura Ramos, a VP and Principal Analyst with Forrester, predicts that marketers will turn ABM practices toward post-sale marketing to engage and deepen relationships. Marketers are turning to ABM for post-sale engagement to deepen relationships.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. ABM platforms for intent, advertising, and measurement. ABM platforms for intent, advertising, and measurement. ABM Intent Platforms. Save this eBook for later. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98