Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The post Unifying Go-to-Market Strategies: Insights from Terminus and Forrester appeared first on Terminus.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured. Social Bakers.

Analytics 95

Analytics Tools Best Practices Tagging 95

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. With that in mind, here is what you should expect from a modern SEO Platform: Insight into customers and competitors to inform strategy. The ability to create results-driven processes.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Founded in 2004, ProKarma is a global IT solutions company that helps organizations build the vision and the tools that are needed to run the future.

Forrester 49

Forrester Advertising Agencies Paid Search Agency Enterprise Management 49

Only B2B

AUGUST 21, 2023

It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. These tools utilize advanced algorithms, web scraping techniques, and data enrichment to gather information from various online sources.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. And how do you value long-term brand impact? .

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

MARCH 31, 2023

And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos. Data silos make it difficult to share information across an entire company. Only one department — and sometimes only one individual — can access and make use of the information in a data silo.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

SEPTEMBER 14, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. Customers now can conveniently view this critical account relationship information directly in the ZoomInfo platform. Momentum Insights now opens up in the ZoomInfo platform under the Chorus tab.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Few content marketers focus on providing helpful and supportive information that addresses the most common challenges faced by their target customers.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Zoominfo

DECEMBER 20, 2021

Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured. Social Bakers.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Now, these sentiments may be newsworthy. See what I mean? via @spearmktg. Click To Tweet.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

KoMarketing Associates

OCTOBER 22, 2012

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tools from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. What sales enablement tools have you given to your sales team to help with this?

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Free Trial Put Conversations in Focus with Chorus Inside Your CRM ZoomInfo SalesOS and Chorus integrate directly into Salesforce and other popular CRM tools.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

NuSpark Consulting

FEBRUARY 5, 2017

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. These included: Ability to reach the right buyers. Identifying and addressing new target audiences.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. LinkedIn Ads have proven to be a powerful tool for B2B marketers. CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. The same is true in marketing.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Better, more powerful tools.

Marketing Attribution 110

Marketing Attribution Enterprise Management Work Management Marketing Management 110

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. It isn’t just surprising to note that live chat has proven its ability as a trusted tool.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. Data and modeling are nothing new in B2B, but the tools and strategies that have entered the tool set in the last few years are setting us up for a new kind of data-driven future. IBM’s Watson may be the most famous of the bunch.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. This better contact information ensures more effective and thoughtful follow-up to potential customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Here are the top three findings.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 100

Social Media Work Management Marketing Management Media 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Conversely, sending basic product brochures to HQLs, who are actively seeking in-depth information, feels like a missed opportunity. It’s a valuable tool for differentiating MQLs and HQLs.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 You’ve probably invested in technology tools, including artificial intelligence and machine learning, to streamline efforts. There are a variety of technology tools you can insert into the customer experience, whether that be in person or online.

Case Studies 332

Case Studies Customer Surveys Trust Marketing Forrester 332

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126