KoMarketing Associates

MARCH 24, 2014

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. They all provide important information for learning and development in today’s B2B marketing environment. We hope you agree. Salesforce’s State of Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

OCTOBER 12, 2017

As noted, there was a ton of great information but there were a few themes that really stuck with me: Customer Experience Matters . In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. No, SEO is Not Dead.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. So What Are You Going to Do About It? The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JANUARY 23, 2018

This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. Because Sales people are incredibly well informed about what buyers need to know at every step of the sales process. In this report, we learn that only 33 percent of marketers have customer journey maps.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MARCH 3, 2014

Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks. Over half of buyers (53%) indicated they’ll leave a website to research third-party references and information in their buyer decision making process.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook. Customers are looking for information elsewhere and so are search engines.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2013

Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). ” View the full report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

OCTOBER 22, 2012

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. There are a lot of very cool tools out there ready to give you some killer information. The information that came out of each session was useful and actionable and worth the cost.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . Eighty-eight percent of marketers say social media strategy positively impacts the bottom line, but only 1 in 4 reports those results to their manager or team — and just 10% use social media data to inform business decisions.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 28, 2020

The list goes on and on, but the point is, B2B buyers are online and looking for information on products or services much like any other consumer. Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

MARCH 8, 2018

– Allison Snow, Senior Research Analyst, Forrester. Data quality is one of those problems every marketing organization faces today, but its impact extends far beyond the perils of contact information or targeting data. Mistake #2: Ignoring the CFO and CMO Relationship. Mistake #4: Maintaining Data Quality.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

KoMarketing Associates

MARCH 2, 2017

By incorporating a series of direct questions along key phases of the vendor exploration process, B2B marketers can get a sense of how they need to adapt information and communication accordingly. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex. B2B Buyer Journey Mapping Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Make sure your company information is there for them to find.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120