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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Plus, brands can present their knowledge in a way that converts interest into action. Is your site number 13 or number 2 on their journey? Branch out to new social channels.

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How to Use Video on Websites the Right Way

Vidyard

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Learn From the Pros. Customer Story Videos.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) What used to be clear roles (i.e.

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How to Use Video on Websites the Right Way

Vidyard

Popular free options include sites like YouTube and Vimeo. Lightbox embeds present your video as the focal point of the page by loading your video in the center of the screen and dimming all other page elements. There are a ton of video hosting options , ranging from free to enterprise-grade solutions.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. HubSpot’s INBOUND Marketing Event. INBOUND is an annual marketing event organized by HubSpot that sees tens of thousands of attendees from all over the world.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

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