KoMarketing Associates

OCTOBER 22, 2012

Here are a few worth checking out: Open Graph Helper – Aaron Friedman and Mike King developed this tool to help you see what your Open Graph tags will actually look like out in the wild. This tool is probably the best public form crawler and can help you find info on a specific brand or topic.

Tools 120

Tools Trends Tips Social Networks 120

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

MAY 19, 2014

There is preparation involved in securing the conversations that make these link building tactics possible. While we’ve outlined tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Utilize discussion boards, watch videos, and view the insights of other industry professionals to help you connect in ways you never thought possible. With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Auslogics Task Manager to Help You Control Your PC =-. Apple = Innovation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

KoMarketing Associates

JANUARY 28, 2020

In this post, we will take a closer look at how content marketing efforts can help B2B software and technology organizations: Showcase Intricate Products or Services in a Digestible Manner. Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences. Final Thoughts.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Helps gain market share. Why Is SEO Important for B2B? Click To Tweet. Boosts website traffic.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JANUARY 3, 2012

Within ebooks, webinars, and other offers is also a great time to introduce a middle-of-the-funnel offer to help move them through the sales cycle. Leverage anchor text, too -- link to relevant offers using appropriate keywords on your website, in blog articles, in ebooks, etc.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

SEPTEMBER 11, 2018

The discipline helps you position your brand throughout almost the entire buying journey. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. And for SEO, it’s what helps gain greater search visibility. There is one more reason why you should be using SEO.

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Brandpoint

JUNE 12, 2019

This visual form of sponsored content has two main purposes — one, to provide genuinely helpful and compelling content, and two, to send a message of what your brand is. Including a video can make the article’s content even more helpful to the viewer and will boost readability in the post. Link building & SEO.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. How Can Marketers Harness The Social Web? Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20

Conductor

OCTOBER 12, 2021

Understanding organic marketing helps you create content that people need, and implementing it puts your content in front of those who need it most. SEO: The object of SEO is to help the search algorithm understand your content. This will help you pinpoint, test and improve marketing effectiveness. Organic vs. Paid Marketing.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64

Webbiquity

JANUARY 9, 2012

Got a boring Twitter background and need some inspiration to help you liven it up? Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 10, 2010

The site looks a little spammy, but the article is a helpful, quick read. An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as “guaranteed&# rankings, use of hidden links, and duplicate content on multiple domains or subdomains. Blogging helps.

SEO 100

SEO Tips Best Practices PageRank 100

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. ” — Seth Godin “Don’t build links. Build relationships.” ” — Shane Snow “Non-profit organizations have to build ships—memberships, relationships and sponsorships.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Webbiquity

FEBRUARY 24, 2015

What’s most important–on-page optimization, link building, or technical SEO? Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. 4 STARS (would be five if not for the popups).

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Single Grain

NOVEMBER 11, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And machine learning is helping marketers deliver a superior customer experience – at scale. Thus, ML-powered chatbots not only help digital marketers save money, but also ensure better business outcomes.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. link] | https://twitter.com/jaysondemers. For help, see What Makes People Share Content? Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62