Content4Demand
SEPTEMBER 22, 2021
Then we can shape the context in marketing, pricing and sales to influence the likelihood that they’ll employ particular methods. If you sell products or services that have a long selling cycle and a high price tag—e.g., millions of dollars—your buyers are more likely to be Risk Avoiders or Price Accepters. Know Your Industry.
markempa
MARCH 25, 2013
Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.
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Hubspot
JUNE 8, 2020
In fact, almost 70% of B2B companies reported they want to see B2B vendors organize content by issue and pain point. Sales collateral for the Decision Stage includes: Pricing guides. Much of your sales collateral probably contains the same content: brand, product, and pricing information. Sales call scripts and email templates.
The Effective Marketer
FEBRUARY 10, 2011
I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Like Be the first to like this post.
Biznology
NOVEMBER 20, 2014
Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Remember that to get customers to try something new or switch from an existing vendor, you may need to provide an incentive. These may not be new approaches, but they still yield insights.
accelerate agency
JULY 28, 2021
What is enterprise SaaS pricing? The importance of a pricing strategy. What is a good pricing strategy? 7 most used enterprise SaaS pricing models. Flat-rate pricing. Usage-based pricing. Tiered pricing. Per-user pricing. Per-active user pricing. Per-feature pricing.
accelerate agency
JUNE 30, 2023
SaaS pricing can be tricky to get right, and is definitely not something that should remain static. Starting out, you may be targeting SMBs, but as you grow you’re likely to need to develop enterprise pricing to suit much larger target companies. What is enterprise SaaS pricing? Plus, we all know that prices go up.
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