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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Like Be the first to like this post.

Planning 100
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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Content Marketing Writer – will handle short- and long-form copywriting. But that’s not a visual identity.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. a copywriter who knows how to pick the right words to portray the brand values. Copywriting. Copywriting as a separate skill is an added advantage.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey!