KoMarketing Associates

MAY 12, 2021

So B2B buyers aren’t just ready for digital self-service: They’ve already embraced it. And if buyers have embraced self-service, then that means B2B marketers and their partners in B2B sales need to embrace it as well. The Evolution of the B2B Buyer Journey. But were they doing so only because of COVID?

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

TrustRadius Marketing

MAY 31, 2022

These resources include interviews, surveys, focus groups, polls, and email campaigns. Using AI, business intelligence software can track performance and pricing for competitor products. Enterprise Software Pricing. For enterprise plans, most vendors offer customized pricing for marketing intelligence software.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

SalesIntel

AUGUST 2, 2022

Understand Your Customers’ Buyer Journey. Understand the journey a potential customer will take, both from the buyer’s and your company’s perspectives. Here is a typical buyer’s journey: The customer discovers they have a business problem and does research on the subject.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52