Paul Gillin

APRIL 18, 2012

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. The more active members are in the community, the greater their influence and the richer the interactions with other members. Perhaps you’ll find these basic explanations useful in some context.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. The “Add more details” field gives you plenty of space to spread out. Don’t copy and paste those same words into your description field. Do you agree?”. Make it Personal. Only people can post content.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 7, 2011

That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. CareOne has invested time and money to encourage the minority who interact. However, lurkers invest a healthy five to 10 minutes per session and return frequently, indicating that the audience is engaged.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 31, 2011

What has changed is that the field is now highly empirical because of all of that data and learning from it. There is progress here, but it’s mainly in narrow sub-fields. McAfee : You think in five years I’ll be able to go to Croatia and interact comfortably with the locals? A child knows what a pen or a glass of water is.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 9, 2011

I imagine that in a highly technical field, like bio-engineering, the rate is even higher. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. If you prefer to go the freelance route, stick with a small group of reliable freelancers rather than playing the field.

BtoB 50

BtoB Burn Rate Blogger Sample 50