Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? How do you track and report on SERP features?

Enterprise Management 108

Enterprise Management Digital Asset Management Work Management Marketing Management 108

Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? If so, which ones?

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115

Martech

JULY 28, 2022

If you have determined an MPM system makes sense for your business, here’s 20 questions to ask vendors: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? If so, will the vendor commit to limits on annual increases?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 109

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 109

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. What new features are you considering?

Enterprise Management 110

Enterprise Management Work Management Marketing Management Vendors 110

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Click here to download!

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 117

Account Based Marketing Marketing Automation Services Marketing Management Vendors 117

Customer Experience Matrix

APRIL 26, 2024

But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. It took the big martech vendors including Salesforce and Adobe several years to accept that. That’s what ”persistent” refers to in the CDP definition.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

Smashmouth Marketing

NOVEMBER 19, 2021

Why big companies choose to hire Green Leads as one of their many vendors. How opt-in leads are a big deal due to data privacy concerns. How Green Leads can help your business reach a new audience. It was a great interview! You can listen to the interview here!

Features 206

Features Marketing Qualified Leads Leads Lead 206

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 102

Work Management Enterprise Management Digital Asset Management Marketing Management 102

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 90

Enterprise Management Marketing Management Vendors RFP 90

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 131

Enterprise Management Marketing Automation Services Marketing Management Vendors 131

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Does the platform feature whisper messages to announce caller sources or other valuable information to our agents before accepting the call? What features are included? If so, which ones?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Are they showing us our “must-have” features? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Click here to download!

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 98

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? set-up costs, add-on features, API, quotas)?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? Shiny features sell. I’ve worked with marketers and MarTech tools for most of my career.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Are they showing us our “must-have” features? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. 24/7 vs. 8/5)?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Customer Experience Matrix

MAY 9, 2024

More important, it's a reminder that you can’t assume a data warehouse built for other purposes will have all the features needed to support CDP applications. But I do believe they offer some useful guidance to CDP vendors and users. For vendors: it’s worth noting which categories show the most gaps.

Ideal Customer Profiles 156

Ideal Customer Profiles Segmentation Sample Vendors 156

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? What features are included? Are there additional fees (consulting, add-on features, APIs, quotas)? What new features are you considering for the platform? Processing.Please wait.

Work Management 94

Work Management Marketing Management Vendors Paid Search Agency 94

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. What features are included?

Digital Asset Management 94

Digital Asset Management Work Management Marketing Automation Services Marketing Management 94

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Before we dig into what each content syndication vendor should be doing for you, let’s take a quick look at why this approach to marketing is so valuable. Why is Content Syndication Valuable?

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? “Better/easier integration” was equally as popular of a reason to switch as better features or reducing costs.

Vendors 120

Vendors Paid Search Agency API Correlation 120

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Webbiquity

APRIL 5, 2023

Gather Your DAM Software Requirements After evaluating your needs, it’s time to determine your organization’s specific features and functions required in the software. Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120