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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries.

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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

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5 blog post ideas that take less than two hours to write

Biznology

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Tip #4: Record a short webinar (or video) and upload the transcript.

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Easy Ways to Optimize the Adobe Connect Poll Pod

MeetingOne on Webinars

Few platforms offer the same number of features as Adobe Connect. In particular, we love the Adobe Connect poll pod. Polling is critical for online events, like webinars, and online training. Polls give participants a way to express their opinions and thoughts. Basics of the Adobe Connect Poll Pod.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

To ensure your content marketing strategy is executable in the new year, you should follow these steps to determine what size of budget you’ll need. PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. Step One: Identify Your Goals.