Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Long Tail. Enterprise 2.0 has challenged preconceptions and created innovative products. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Current Affairs.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Hubspot

NOVEMBER 9, 2016

Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. You can find and seize featured snippet opportunities without creating new content. Featured snippets can be like gold dust for your SEO. First, though, let’s get you up to speed with what featured snippets are.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Moz

FEBRUARY 2, 2021

The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets. I’ll show you how I overcame this with a method that I lovingly refer to as “Fast & Featured”. So, what if I use this concept to understand which entities are most important in searches with featured snippets?

Features 59

Features SERP Keywords Long Tail Marketing 59

seo.co

MARCH 25, 2022

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Secondary and long-tail keywords. For lower-priority pages that don’t have a primary keyword, choose secondary keywords and/or long-tail phrases to target.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Single Grain

FEBRUARY 19, 2020

In 2012, Google launched The Knowledge Graph , which culls its data from Wikipedia, Wikidata and the CIA World Factbook (yes, the Central Intelligence Agency has its own “almanac”), among other sources, in an attempt to make all this information accessible from a single platform. Big Data Keeps Getting Bigger. The Power of Video.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. As a business, that audience is the long tail that needs a great experience.

Social Media 100

Social Media Communities Wiki Work Management 100

Single Grain

NOVEMBER 27, 2019

In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query. Google detects “Selena Gomez” as the entity and returns a direct answer to the searcher from Wikipedia: 4) Entity Sentiment Analysis. It impacts one in ten searches in the U.S.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

flux.la

JUNE 7, 2021

You may find it easier to rank for long-tail keywords rather than the highly competitive main keywords. Long-tail keywords are the queries people type into a search engine when they are looking for something specific – for instance “smart brown women’s shoes” rather than just “shoes”. Don’t practice “keyword stuffing.”

SEO 52

SEO Long Tail Marketing Advertising Agencies Keywords 52

Hubspot

OCTOBER 15, 2018

Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets. Google has been rolling out more and more featured snippets within the search results — one study found that of 1.4 of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Valasys

JULY 2, 2019

key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved. Though the basic SEO practices remain evergreen as ever, viz. It thus assists both the rankings & Brand Equity establishment.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Valasys

FEBRUARY 5, 2020

According to Eli Schwart, Growth Consultant & Advisor & Former Director of Growth & SEO at SurveyMonkey , the January 2020 core update by Google is focused on featuring an intent-based result for the customers rather than simply prioritizing the results based on keywords or strings. So, there is no “Rank-0” for the SERPs now.

SEO 59

SEO Practices Google Branding 59

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. For B2B, some of your best opportunities to rank exist around the benefits your product or service provides instead of your features. Long Tail Pro.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ).

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. These long-tail keyword variations can help increase the amount of search queries you’re showing up for, exposing you to a wider base of consumers, and increasing site traffic.

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. But there are third-party review sites, Wikipedia pages and news articles that you don’t control. Transactional Keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

JUNE 24, 2021

Use long-tail keywords to answer common audience questions. Try and get a Wikipedia page for your business. featured snippet) has become a critical SEO success factor , and thoroughly optimizing your website and its content for search listings is how to do this. . Make sure not to over-optimize content for keywords.

SEO 138

SEO Trends Content Marketing SERP 138

Directive Agency

MAY 9, 2017

Design featured images. Keyword research should take into account if there are featured snippets, search ads, shopping ads, “people also ask”, top stories, and other search engine results page features. Wikipedia (Non-VA). Do email marketing. Film videos. Write copy. Print marketing material. Update CRMs.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Parse.ly

SEPTEMBER 24, 2018

is the only company that has complete visibility across all of the largest platforms, as well as the long tail of smaller sites and apps. The most widely understood knowledge graph has been built up over years by the Wikipedia project, and its related projects, such as Wikidata. Clustering related stories with word vectors.

Lead Ranking 70

Lead Ranking First-Mover Advantage Wikipedia Internet Marketing 70