Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The features were working, but the business wasn't getting the payoff. Q: What's the biggest issue with Lead Generation ?

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. .

Salesforce.com 48

Salesforce.com Work Management Class Sales Qualified Leads 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Project management is especially powerful. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Marketing can’t be automated.) 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Prioritize leads. Prioritization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Can you provide an example of an “account engagement score”? An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. We are using salesforce.com as our CRM — how well will it work to support our efforts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

JUNE 30, 2010

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The demonstration was short because the system uses only a few features to deliver them. Each lead is assigned to the first "child" action whose entry conditions it meets.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

NuSpark Consulting

MAY 28, 2011

Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. Your view of our company’s value proposition was different from what we were promoting! You guys only knew the basics of Salesforce.com.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. Your view of our company’s value proposition was different from what we were promoting! You guys only knew the basics of Salesforce.com.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. Advanced Features. Salesforce.com integration complexity.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 3, 2008

As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

SEPTEMBER 7, 2010

It’s a major improvement over traditional lead generation. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. The lead record allows only four user-defined fields.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Nor will it expand into marketing resource management features for planning and budgeting.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 4, 2012

While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Hubspot

MARCH 20, 2012

HubSpot customers generated an average of 34,000 new leads per day in 2011. million leads in 2011. HubSpot customers saw an average of 32% increase in leads per month in 2011. March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. HubSpot in 2011: A Timeline. million.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Lead Liaison

MARCH 1, 2019

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit! What sets GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It added Marketing View marketing automation in 1999 and Reseller View partner management after that. The system also has an “instant polling” feature to embed surveys within any Web page.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Hubspot

MARCH 8, 2012

Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. For instance, let's say you did an email send to a segment of your leads. How did an individual lead first come to find your website?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Full Circle Insights

AUGUST 17, 2022

It powers features across multiple Full Circle products that enable users to generate insight from campaign attribution data inside their company’s CRM system. Support multiple models and calculate attribution as a score or percentage of revenue. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Leads can be assigned to an event with a list or posted to the event from a Web form.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2009

In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120