Kaon

AUGUST 15, 2018

Almost every AR or VR experience will, in the long term, become a “feature” of how customers experience products and solutions when they are in the consideration (buying) phase and, to a large extent, in the implementation, deployment, and support part of a solution’s lifecycle.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

MARCH 1, 2017

Featured in this year’s New Product Showcase , which highlights new, innovative products introduced at EXHIBITORLIVE, are the Kaon AR and Kaon VR. Contact us today to learn about these exciting new features added to our High Velocity Marketing Platform!

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JULY 19, 2017

And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

JULY 2, 2015

As these shifts occur, companies begin marketing multiple products that are sold by the same sales force; therefore, it becomes difficult and impractical for them to know the unique features and benefits of EVERY product within the portfolio. This results in a generalized selling pitch, making the sales experiences less than stellar.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

MAY 18, 2017

This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by…. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences.

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Kaon

NOVEMBER 6, 2018

SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. The SPEAR App allows sales teams, channel partners and marketers to demonstrate Ciena’s portfolio of products (in a data center, for example) at scale within a 3D virtual environment.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

NOVEMBER 3, 2016

This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by… Jeremi Jermakowicz – Project Manager at S&C Electric. Alan Cordial – Senior VP of Account Development at MC2.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 7, 2016

This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by… Dave Frederick – Sr. Director of Product Marketing, Quantum. Lynn Orlando – Sr.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

OCTOBER 4, 2017

As these solutions become more mainstream, in terms of devices and software, they are losing some of their technology focus and beginning to gain a more integrated status as components or features of larger products and solutions. the Google Daydream). Therefore, the future for this technology remains wide open.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 25, 2019

As the application includes eight language translations (yet another unique feature that the Kaon platform provides), it was deployed globally to the entire sales team after a mere three months of design and development. Sardina said.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

JULY 26, 2017

AR is a piece of a much larger marketing puzzle, which, once completed, becomes a comprehensive picture of your company’s compelling story — simplified, personalized and engaging.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

FEBRUARY 26, 2016

Make the booth staff product experts with crib notes on every product feature/benefit. Kaon’s applications add value to your trade show solutions and help companies… Virtually showcase endless aisles of interactive 3D product tours (regardless of booth size).

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

JULY 20, 2015

Then we assimilate all the marketing and sales information the client has relative to the technical features – but more importantly how those features benefit their customers. We start by having a discovery session to determine what the key business challenges are. And so this year, we’re expanding that platform.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 13, 2020

Using the example of electronic products discussed above, potential buyers could look through extensive 3D product catalogs to observe features without having to pass physical products back and forth. Elevated customer engagements at virtual events, transferring enthusiasm.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

JULY 14, 2020

Once the floor plan has been established, unmovable features (such as walls, windows, doors, fixed furniture, etc.) The user-friendly Kaon COVID-19 Space Planning Tool enables users to start with their business’ exact floor plan and square footage. Objects that indicate the presence of a person (e.g.

Small Business Marketing 55

Small Business Marketing Planning Tools Enterprise Management 55

Kaon

JULY 23, 2018

Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important. Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

NOVEMBER 3, 2015

In-person selling is better for the buyer: For complex products and services, buying decisions are made less on the basis of technical features and functions, and more on the basis of organizational and personal relationships and trust.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 31, 2015

It’s no longer cost-effective to ship products to every major customer-facing event, nor is it effective to rely on traditional methods of demonstrating the features and functions of a company’s solutions.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

FEBRUARY 11, 2016

Rather than telling them what features are different, we should be able to tell stories describing the outcomes that our solutions deliver and how customers will experience those outcomes. Will our use of innovative technologies result in equipment that lasts longer, with fewer service calls and less downtime?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JUNE 26, 2019

They found the perfect solution with photo-realistic, virtual, 3D product tours that enabled customers to interact, explore, and uncover product features, functions, and value differentiation messaging.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

AUGUST 2, 2017

When it makes sense to overlay marketing information on a real-world scene (say, for example, showing a unique internal product feature that can’t be seen from the outside), then there is a memorable and meaningful association of the technology to the marketing message.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

OCTOBER 21, 2015

This enabled Seagate to show product features and demonstrate value without having the products physically present. . “We needed new methods and new demo capabilities,” Hagay said. They found that capability in creating an interactive, 3D version of the product.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

OCTOBER 4, 2019

These platform features go beyond the “wow” factor of many new technologies and standalone applications; the platform allows the use of the latest technologies to enhance, not drive, the customer experience and highlight the company’s unique story. The platform ensures that every user receives the same brand message, personalized for them.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

DECEMBER 9, 2015

Smart buyers have researched all of the content available online, and they will have already gathered the feature/function comparisons themselves. It is now up to the marketer to draw that straight line directly between customer challenges and the company’s differentiated solutions to those challenges.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

MARCH 25, 2020

The best tips we can offer from our experience are: (1) get comfortable with and always use the video feature and (2) make any content you are presenting visual-based, concise, and interactive. Virtual Events. There is also the opportunity to hold previously in-person events online.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MARCH 12, 2020

Users can spend many minutes exploring products and features without changing pages, and, so, they get bucketed as one-hit “bounces,” despite being minutes-long engagements. The difference in the distribution of engagement durations is easily explained. This app is highly engaging (it consists mostly of 3D, interactive, product tours).

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205