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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

It also adds a layer of credibility from others in the industry whose opinions your target customers value. Hubspot ] Well-crafted FAQs, How-to guides, and tutorial videos empower customers to independently find solutions to their issues, improving their overall experience while reducing support costs (hello: bottom-line impact!).

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Grow your brand without advertising

Kevin Indig

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

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Webinar Recording and FAQ – Online Branding Strategies, Practical Ways to Reach Your Customers

LeadSquared

If your budget allows for it, sign up with a PR agency to get published in more places. Keeping tabs of reviews will also tell you the opinion of your audience vis a vis your product. The post Webinar Recording and FAQ – Online Branding Strategies, Practical Ways to Reach Your Customers appeared first on LeadSquared.

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Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A

Litmus

Email In the Time of COVID-19: A FAQ Page. Jason: In my opinion, it’s compassion. The same is true for your PR or communications team. A Collection of Really Good Emergency Emails. Why Empathy Wins in Email Marketing. Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19.

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Please Help Me Pick a New Look For My Blog

Convince & Convert

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

Your PR team should be well-equipped with information from your CMP on how to move forward during a crisis. Dependent on the severity of the crisis, it may be fast-moving, which also means that public opinion is fluid. Publicly facing content can play a critical role in preparing team members for handling questions.