Convince & Convert

FEBRUARY 24, 2010

It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

FEBRUARY 11, 2010

HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Love the FPT metric too. Thanks for the post!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 14, 2010

The blogpost’s title states that it “Needs to be More About The Customers&# – so take your own advice and focus on understanding and meeting their needs and not only meeting your own as a marketer. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. In PR, measurement has always been a finger in the wind exercise. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. This is all to the good.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

MAY 26, 2010

I find that most b2b marketers ultimately care about quality leads. How do you translate something like the metrics you suggest for Blogger Relations into leads? Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Do you agree? Im Jay Baer.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 14, 2010

link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. link] jeff_molander But let us not forget or underestimate the importance of marketing science. Big difference IMO — in that the marketer assumes accountability for the time investment.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Here’s how to start: Instead of compartmentalizing your digital champions, turn them into teachers: They can still lead projects, but make sure they are rewarded by their ability to help others achieve digital breakthroughs.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 11, 2010

I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

KoMarketing Associates

AUGUST 20, 2015

Like it or not, we’re all writers in the online marketing space. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. and external teams (PR, etc.) Find something within online marketing you’re passionate about and write about it! Social Media.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! It is very economical for a smaller PR agency or large (from $9.99

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. How to Choose the Best Metaverse Marketing Agency. Top 10 Metaverse Marketing Agencies. Ready to Hire a Top Metaverse Marketing Agency? Metaverse FAQs.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Single Grain

JANUARY 10, 2024

So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. In this guide, we’ll look at the long-term value of SEO, the immediate impact of PPC, and how a strategic integration of both can lead to unparalleled success.

PPC 52

PPC Paid Content SEO Marketing Websites 52

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 31, 2010

I think that is what leads to comment-less blogs and promotional updates. But with some strategy and time you will be able to meet some good new connections, find relevant content, and maybe even find a lead! Ive founded 5 companies, and spent 15 years running digital marketing agencies. They ultimately want sales. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Our client still avoids online ads like the plague. Social media for me is like selling PR to a company who had only done advertising. Can you blame them? You nailed it.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. This leads to using accumulative numbers as a crutch, because all you have to do is dial up your Facebook page and you can see how many people like you, and you can compare that number to your competitors. You can't view your social media “fan base&# as leads.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Rohrs Thanks! Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 18, 2010

Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Excited to be on the panel after your presentation at LEAD San Diego! link] … [link] ASDA’A B-M PR 39 useful social media tools as listed by Jay Baer: [link] [link] Susan Prater The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer). link] Must-read for PR/marketing pros. A must bookmark!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167