Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son.

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Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

SEPTEMBER 7, 2010

But, let’s say he’s only generated 20 million views. If not then people need to take a deeper look at his claims and ask some serious questions. link] jaybaer You raise a fair point. I have found Scott to be exceptionally ethical in every way. Does that really impact the value or validity of what he’s teaching?

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Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 11, 2010

But, in short, here is where this notion that the App Store is going off the rails is pretty baseless: – 280 million apps were downloaded from the App Store in December alone, generating $250 million in revenue. (I In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Over the past 30 days, it was approximately 10%. Followers per tweet.

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Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all.

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Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. It makes sharing simple.

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Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important.

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Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. 18 social media quotes jay baer View more presentations from Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

MAY 25, 2010

This focus on specificity rather than generality applies to business development, too. Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.&# Don’t show up saying “we want to be your agency.&# Embrace Math.

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 20, 2010

link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google? The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

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Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

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Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs.

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Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ledger Bennett

JULY 24, 2019

Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Especially social media, but even SEO, PPC, email, etc. Especially social media, but even SEO, PPC, email, etc. Thanks so much for mentioning it.

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 Extra resources are important.

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Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. .-= Clare Swindlehurst´s last blog. link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? That is a very good question – And I don’t think I can! Clare Swindlehurst´s last blog.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. And though Nextiva was attracting leads, they wanted to optimize their ads for greater ROI — decreasing ad spend while generating more qualified leads. Is your ad agency struggling to get leads?

Advertising Agencies 52

Advertising Agencies Case Studies Case Study Paid Search Agency 52

Referral Rock

OCTOBER 9, 2019

As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts. One-quarter of the marketers generate over 50 percent of their leads from old posts. Marc Andre of Vital Dollar told us, “Focusing on long-tail keywords can be an effective way to generate traffic.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Metadata

SEPTEMBER 19, 2022

The end goal of lead generation isn’t to attract just any lead. Great lead generation strategies let you direct all your efforts and resources toward your ideal customers — the ones who will benefit the most from your product or service, convert, and stick around for the long haul. Pay-per-click ads (PPC). Let’s dive in.

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High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

JULY 22, 2010

Does More Than Test the Social Waters: Like all long term relationships, building real connections with customers requires a certain level of commitment, and each of the three businesses above are clearly willing make the investment.

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Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

FEBRUARY 25, 2010

Without that passion internally, there's no chance of generating the spark between brand and audience. [link] (via @jaybaer) susanbaier … which brings up a nice point about ensuring that your employees are fanatically enthused about what your company does. link] Promotional Products Great post Susan!

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

LeadSquared

APRIL 14, 2016

Ultimately for a business, where lead generation is important, that should be the objective, especially if you are paying (ads). Running ads on social networks will help in generating leads for your business. If word-of-mouth happens around a piece of content that you have written, it’s great. That itself is great.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. USB and external memory slots = giving up a little control. randygiusto yeah, interesting non-multi-user experience. I hadn't thought of that. link] Dan Birlew Thanks dude.

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Paid Search Agency Content Social Media PR 138