Facebook - B2B Marketing Zone

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. 25% of Facebook users don’t bother with privacy settings. You: 23% of users check Facebook 5 or more times per day. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network.

Cable

Cable Social Networks Privacy Validation

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

OCTOBER 8, 2013

Your Website. A website health check will show what needs to be fixed to get the most from your content. Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. Take your fill. News Articles . White Papers.

Landing Pages

Landing Pages Case Study Case Studies Lead Scoring

15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

MAY 23, 2013

3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. Being successful on Facebook is determined by answering these 6 questions: What do you sell? 10: Obtain Great Facebook Results (Even if You’re Highly Regulated). Use Facebook ads. #11: Use Facebook ads. #11:

Social Media

Social Media Social Marketing Marketing Management Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

DECEMBER 13, 2012

Here is just a sampling: Websites using the +1 button generate 3.5x Facebook monthly active users now total nearly 850 million . We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns.

Statistics

Statistics Social Media Media Sample

6 Reasons Why You Shouldn’t Forget About LinkedIn

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. Not to mention, LinkedIn can drive traffic to your website and blog. LinkedIn has a different audience than Facebook or Twitter and should have separately tailored content. Join LinkedIn groups.

Linkedin Advertising Agencies Marketing Mix Social Media

Why The Perfect Marketing Department Needs To Evolve [Infographic]

Crimson Marketing

FEBRUARY 6, 2014

Website Conversion. Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Double the average site conversion.

Demand Generation Agencies

Demand Generation Agencies Planning Paid Search Agency Word of Mouth

Online Video is The Future of Content Marketing

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” “They will spend longer on your website and more time interacting with your brand. A viral video is every company’s ultimate fantasy.

Video Marketing

Video Marketing Planning Content Marketing Content

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

OCTOBER 15, 2015

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . Social can be an efficient channel for just about any industry.

Top of Funnel

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools

Creating Buzz for Your Next Product Launch

Crimson Marketing

AUGUST 8, 2013

Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). Creating a separate social account or even website can be a great way to focus on a specific product release. Does your company have a blog, podcast or YouTube series?

Buzz

Buzz Product Social Media Network Marketing

Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

OCTOBER 21, 2014

Your owned media is everything including your company blog, business website, social profiles and email lists. In fact, 77 percent of Facebook pages found their widest audience through promoted posts. These options allow you to engage with your current fans and encourage them to share noteworthy news and updates with their friends.

Social Media

Social Media Media Word of Mouth Content

Is Email Marketing Making a Comeback?

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no. First thing’s first.

Email Marketing

Email Marketing Top of Funnel Click Rate Marketing & Strategy

The Video Marketing Manual [Infographic]

Crimson Marketing

NOVEMBER 14, 2013

Embedded video content can increase website traffic by up to 55%. Videos posted on Facebook increase viewer engagement with brand pages by 33%. Website posts with embedded video draw 3x more inbound links. Include a link to your website to direct viewer traffic once the video ends. Increase awareness of your brand.

Video Marketing

Video Marketing Planning Mobile Advertising Internet Marketing

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

NOVEMBER 4, 2013

71% Facebook. 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. . 80% on Facebook. 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. 84% article posting on websites. 85% Twitter.

Social Media

Social Media Paid Search Agency Companies Media

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

OCTOBER 7, 2013

Your Website. A website health check will show what needs to be fixed to get the most from your content. Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. Take your fill. News Articles . White Papers.

Marketing & Strategy

Marketing & Strategy Landing Pages Case Study Case Studies

B2B Marketing Zone

Crimson Marketing

The Who, What, Why & How of Sharing Information [Infographic]

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Webinars

Trending Sources

15 Actionable Takeaways From Social Media Marketing World 2013

Webinars

100 Fascinating Social Media Statistics and Figures From 2012

6 Reasons Why You Shouldn’t Forget About LinkedIn

Why The Perfect Marketing Department Needs To Evolve [Infographic]

Online Video is The Future of Content Marketing

CMOs: Stop Believing These Digital Marketing Myths

Creating Buzz for Your Next Product Launch

Why Is No One Paying Attention to My Content on Social Media?

Is Email Marketing Making a Comeback?

The Video Marketing Manual [Infographic]

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

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