Buzz Marketing for Technology

OCTOBER 4, 2008

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Facebook or LinkedIn) or other communities of practiceâ?? A 45% increase in spending on â??software

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Adobe Experience Cloud Blog

APRIL 9, 2009

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Also, collaboration with partners can be useful: if you have complementary products you can develop a joint webinar of whitepaper. In my opinion, the first step is to look at the vendor's marketing expertise.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. Brianne Kimmel is the go-to-market strategy advisor for the CEO of Voyage , and she previously led Growth Marketing at Zendesk. Growth Hacking Strategies. Create a custom audience on Facebook. Do your ranking research.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

JUNE 23, 2010

F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 9, 2009

During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

SEPTEMBER 13, 2012

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system , you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel -- and your marketing strategy as a whole. 3) Establish Benchmarks.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Scoop.it

MARCH 11, 2021

Original research. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. Here are some examples of using content hubs to hit goals that include your external audiences , such as your leads, customers, partners, and press coverage: Education and thought leadership on topics that match your audience’s interests.

Curation 66

Curation Advertising Agencies Press Content 66

ClearVoice

NOVEMBER 27, 2019

Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Content types are not strategies on their own, but they can support strategies in specialized or combined ways.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

AUGUST 5, 2016

What are the leading strategies and tactics in this space? You may not need to reinvent an existing buyer persona, but you should outline who amongst your target audience is a great fit for this new product. 11) Assemble your go-to-market strategy. Host a webinar or hangout on air, do a Reddit AMA, or try out a live social chat.

Planning 28

Planning Product Tips Buyer Personas 28

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. The only trick is compliance.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Well, like all things in communications, you need to nail your strategy first. Setting up a B2B blog or a Facebook or Twitter [.]. Include the blog URL in your email signature. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). So this sounds great.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 13, 2012

Plural: email messages and emails are both acceptable. Facebook: Capitalize. Facebook Fan: One who “likes” something on Facebook; capitalize (Exception: lowercase when saying “fans on Facebook”). Facebook Page: Capitalize (Exception: lowercase when saying “pages on Facebook”). wiki: Lowercase.

RSS 28

RSS Wiki Clickthrough Social Networks 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. That said, I’ve seen a multitude of content strategies die for the following reasons.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Convince & Convert

DECEMBER 30, 2015

Most newsletters work well through email, though now printed newsletters may be a way to stand out from the crowd, since only.5% 5% of bloggers include printed newsletters in their content strategy. Ever have that feeling when you just want to know your audience’s opinion on something? Websites and Web Pages. Sponsorships.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Most newsletters work well through email, though now printed newsletters may be a way to stand out from the crowd, since only.5% 5% of bloggers include printed newsletters in their content strategy. Ever have that feeling when you just want to know your audience’s opinion on something? Websites and Web Pages. Sponsorships.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Create a Facebook Page — 1.23 billion people are on Facebook! Treat it a little bit like Facebook for your voice.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80