Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. Facebook is. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. Customer case studies. Blog posts and other articles. Slideshows or other similar presentations. Videos and podcasts. Unsurprisingly, SnapChat is last with a meager 7%.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

JULY 31, 2012

White Papers. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. First Name.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Trade show. Presto, a pretty graph in about 3 seconds flat. A new product launch. A write up on a blog. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Webinar promotions. ” Provide buyers with a wide range of helpful resources.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Schubert B2B

MAY 26, 2022

Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos. Facebook, Twitter, LinkedIn and Instagram all support paid advertising.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

MAY 18, 2010

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? The next message you get in front of someone, that may be a phone call, it may be a trade show booth, it may be an email, people are more likely to engage with you then. We do white papers and webinars.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

SmartBug Media

NOVEMBER 18, 2022

For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120

SmartBug Media

JANUARY 29, 2020

Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. They have thousands of free templates, appropriately sized for all social channels, from Facebook and Twitter to Instagram and LinkedIn. Co-host a webinar on a niche topic.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Webbiquity

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. VentureBeat ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Is The White Paper Dead for B2B Marketing? Kill the white paper!” Can you trust Facebook?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hinge Marketing

JANUARY 6, 2014

Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). Webinars are becoming a routine way to educate and cultivate prospects. On Twitter or Facebook?

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Single Grain

JULY 5, 2023

Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Write a four-word title for my print marketing company’s Facebook carousel ad, promoting our business brochures.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). And these people can vote. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). And these people can vote. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Webinars Webinars are another proven lead generation tool.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

AUGUST 18, 2012

What the best day of the week is for Facebook posting? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet This means that for every Facebook share, only nine people visited the story. Social Media / Social Networking.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Convince & Convert

APRIL 22, 2016

I want you to participate too if you’re seeing this on Google+ or on our Facebook page, if you have a question, go ahead and ask it. I mean, if you bought banner ads or Facebook ads or Twitter ads or LinkedIn ads and it said, “Hey, we’re going to give you a 0.4 So we were really excited about that.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28