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The Do’s and Don’ts of Email Marketing

Only B2B

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. Emails this length had a response rate above 50%. Do: Segment your list.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Here we break it down by channel, giving you actionable tips on getting the most out of your data for demand and lead gen campaigns. Sites like Twitter and Facebook already have this capability on their advertising platforms, allowing you to target the right buyers. Email Marketing. Social platforms. SEO and PPC.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Consider opt-in, unsubscribe, and bounce processing. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. Social Marketing Features.

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Confessions Of A B2B Marketer

Marketing Insider Group

We know where they eat, sleep and hang out. Squeezed out. Well we need to focus on wringing out every lead and every deal from our funnels. Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Develop customer relationships, automate marketing programs, measure marketing ROI. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Marketing Automation. Business Goal.

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A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. Text Coffee to 545454 to get yours”.