Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 31, 2010

Alan Belniak of PTC will be there showing the great suite of tools he uses to listen to conversations; David Crosbie and Amy Black will talk about overcoming resistance, which is still a huge topic; Novell’s Frank Days and others will look ahead to what we do next now that everybody is on Facebook; I’m pairing up with Kip Bodnar to cover (..)

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

OCTOBER 3, 2013

Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. Thanks to Facebook, such interactions are common today across hundreds of brands. Ellis has always been a forward-looking guy, so he began to feed me some assignments, which I tackled with zeal.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Top coders win money and also visibility that leads to jobs and lucrative contracts.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 6, 2012

The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. This addresses the problem of lead quality, which is the biggest cause of sales waste.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. As I began prodding my network of CIO contacts, I learned that this was not unusual.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50