Launch Marketing

APRIL 10, 2024

LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. While you most likely will not reach billions of people on social media, it does provide a vast net of prospects, partners and customers to share valuable information with.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Facebook Ads. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

ClickZ

FEBRUARY 22, 2023

This possibly leads to DTC businesses making unfavorable investment decisions in their channels and broader marketing mix. For example, when running a paid social campaign in Meta, a decrease in conversions may be due to a change in Facebook’s attribution model, rather than your actual ad performance.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

ClickZ

AUGUST 14, 2019

Over the last decade, marketing data analysis has become table stakes for any brand looking to grow or evolve. . A decade ago, digital advertising was mainly limited to display and search, and those programs were tiny compared to offline marketing. Marketing mix modeling is too much for most.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Build an effective B2B digital marketing strategy with the tips and best practices in our Digital Marketing Guide!

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Liveintent

JUNE 22, 2022

As we mentioned, marketing channel diversification helps mitigate risk, but that’s not all it does. By diversifying your marketing mix you can: Gather more data. When you use various channels in your marketing you can gather more data to inform your marketing strategies.

Advertising Channels 62

Advertising Channels CPA Cost per Acquisition Allocation 62

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Customer Experience Matrix

OCTOBER 14, 2019

Taken together, these emerging options promise a new Golden Age of Advertising Creativity, as marketers explore their potential and evolve the most effective approaches to each. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Heinz Marketing

MARCH 4, 2021

They can provide additional information about their services, link to their website, and interact with customers and potential prospects. We partnered with Vidyard to conduct a survey in 2019 and even then, we found video investment was up and 94% of companies said video is valuable in their daily marketing mix. Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events have been a mainstay in B2B teams’ marketing mix.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

ClearVoice

DECEMBER 9, 2022

Yep, the global Facebook outage. And that Facebook outage brings us to the next trend in content marketing…. Long-from content still works, but it’s great to add some shorter sentences to your content marketing mix. Remember October 4th, 2021? Why is virtual community building important?

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Brandpoint

NOVEMBER 9, 2021

The prolonged outage of service for Facebook, Instagram and WhatsApp drove home to many business owners that those shouldn’t be the only platforms they rely on to reach customers. Content must meet customers’ needs, be present where customers already get their information, and tell an authentic story.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

NOVEMBER 22, 2021

In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Social media is a great option for many B2B marketers. However, it is not a replacement for the email marketing channel. That’s not all.

Banners 138

Banners Work Management Ideal Customer Profiles Marketing Management 138

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. For example, mobile shopping apps can save your payment information, so customers don’t need to find a credit card every time they want to make a purchase.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Only B2B

JULY 5, 2023

Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

Hubspot

OCTOBER 19, 2010

Check out Duct Tape Marketing’s 7 Ways to Acquire the Right Kinds of Links to Your Site. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Check out our Social Media Marketing Hub to get all the information you need to get started. Free Download: 2010 Online Marketing Blueprint.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

B2B Marketing Analytics

APRIL 3, 2022

We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers. This data, if synthesized appropriately with key business outcomes in the focus can be leveraged to provide insights for continuously optimizing marketing execution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Litmus

NOVEMBER 27, 2019

Luckily for email marketers, not only do email subscribers choose to hear from you, they’re also open to promotions. Plus, 44% of consumers check their email for a deal from a company while only 4% go to Facebook. Luckily, email is much closer to a one-on-one conversation than a Facebook post. The result?

Advertising Channels 94

Advertising Channels Email Marketing Budget Programs Marketing Budget 94

SmartBug Media

OCTOBER 31, 2019

A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists? That content needs to be informative and actionable enough that people immediately want to give you their contact information. The Content Advertising Connection.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. You can group by location, target industry, CPM, or whatever makes sense for you, and refine those groupings further as you learn more information about each lead.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Single Grain

MARCH 3, 2023

However, you can’t directly compare native ads and Facebook Ads. In other words, native advertising is an alternative to Facebook advertising , but not its synonym. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. for desktop ads and $0.3

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? Is Local SEO Dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

The Lead Agency

SEPTEMBER 13, 2020

Interactive Tools Quizzes, calculators, and other assessment-type tools not only engage the audience, but they also allow the business to learn more information about the audience and their values and pain points. They are useful for the audience, as it gives them the opportunity to insert information and receive a computed numeric response.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. And this is a cornerstone of any marketing mix. Because they consider it a ghost town.

Social Media 100

Social Media Google Media B2B 100

Sprout Social

MARCH 4, 2021

And 49% are already using it to inform their creative content. This can then inform your social media content curation efforts. The following content curation tools can help you uncover valuable data that could inform your content strategy : 1. For instance, Twitter might call for more content curation than Facebook.

Curation 139

Curation Content Social Media Custom Publishing 139

Hubspot

DECEMBER 29, 2010

It’s been quite the year for Facebook. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix.

Tactics 28

Tactics Facebook Paid Search Agency Case Study 28

Liveintent

AUGUST 9, 2022

After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example? Once someone clicks on the native ad, they’ll be taken to a landing page where with more information about your brand values and services. So, where do you go from there? You go back to your media plan and diversify.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62