KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. They could be for lead generation, form submission, lead nurturing, or social sharing. Issue a challenge: Wendy’s Wendy’s Twitter is legendary as a social media strategy, and it works wonders for their bottom line.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. These changes mean marketers and SEO experts need to rethink how they do things online. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. .&# Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

ClearVoice

MARCH 26, 2024

The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. Track website traffic, lead generation, social engagement, and email marketing. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Only B2B

OCTOBER 26, 2023

The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends. The average return on investment (ROI) for Google Ads is an impressive $2 for every $1 spent, underscoring the undeniable effectiveness of well-executed paid campaigns. The end results?

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

NuSpark Consulting

MARCH 29, 2015

Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. An integrated campaign could include the following channels: Facebook ads. Google ads. Lead nurture sequences. Once your campaign is live and running, make sure to have a process for following up with the leads you’ve pulled in.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

SmartBug Media

NOVEMBER 11, 2019

This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. You may even turn them into customers.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Metadata

JULY 21, 2022

Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Content Marketing Institute

DECEMBER 7, 2018

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing).

Automation 98

Automation Marketing Automation Services Work Management Marketing Analytics Tools 98

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. These are the things that tie back directly to lead generation, growth, and attendees at our events. For the biggest effect, you need to spend wisely.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

NuSpark Consulting

MARCH 3, 2016

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. Split up the paragraph into a series of tweets you can share on Twitter. Lead Nurturing. Have people link to it as a PDF. Remarketing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

JULY 30, 2015

Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn?

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Ad Age Survey: What Advertisers Really Think About Facebook. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.”

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Optinmonster

SEPTEMBER 8, 2022

If you’re already using Google Analytics to keep track of your website traffic, you can integrate your ESP and use the built-in eCommerce tracking of Google Analytics. One-time emails sometimes convert better than automated emails like abandoned cart or lead nurturing sequences.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Google Analytics – 21,200 members. B2B Lead Roundtable – 14,216 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

NuSpark Consulting

SEPTEMBER 10, 2011

By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. While a lead nurturing/lead scoring program is occurring, sales people can spend more time with better opportunities rather than non-qualified leads. Increase lower in funnel sales. We’re in this together!

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

KoMarketing Associates

MARCH 30, 2017

Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

NuSpark Consulting

DECEMBER 9, 2012

Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Lead Nurturing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

NuSpark Consulting

SEPTEMBER 30, 2012

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Twitter. . Facebook. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Google & paid search. Lead nurturing.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Social Media. Intra-company Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing. Want To Learn More?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

NuSpark Consulting

APRIL 28, 2012

Social media is conversation, and that conversation leads to more followers and likes, and that means more opportunity to find prospects and alliances. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. Facebook ads: $1,000. I download the paper.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Valasys

NOVEMBER 13, 2019

Thus, Reddit is at per with other popular social media platforms such as Pinterest, Twitter & Facebook – particularly when it comes to drawing in a considerate number of prospects on the website. That’s the key difference between Reddit marketing & marketing on other popular social media channels such as Facebook or Twitter.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Excelsior Research

MAY 24, 2021

Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. Help your business website grow the charts on Google, positioning yourself as an expert in your field. It helps in generating leads, improving quality; align sales and marketing, and acquiring data. Share on facebook.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. Help your business website grow the charts on Google, positioning yourself as an expert in your field. It helps in generating leads, improving quality; align sales and marketing, and acquiring data. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Webbiquity

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. 74% use LinkedIn, and 42% use Twitter.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110