ViewPoint

SEPTEMBER 17, 2013

Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

JANUARY 31, 2013

Baby Boomers and Generation X may find Millennials complex, but they’re driven by a few key motivations: Acknowledgement. When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

DECEMBER 12, 2013

put there by networks, for the most part, with good intentions towards fulfilling our desire for entertainment (and generating revenue), but without the situational context that’s required to meet people’s needs. They’re all just derivative sitcoms, reality TV and talking heads ? Back to Big Data.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Cable 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

APRIL 28, 2015

A visit to the prospects’ Facebook page will provide a glimpse into their personality. This will provide insight that goes beyond their work history and education. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. 2) Communication.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

JULY 12, 2012

Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media. That’s pure lead generation. I think that can be a part of it.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? Produce engaging content.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JUNE 15, 2016

Telemarketing Outbound (qualification and lead generation). Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Direct Marketing Agency. SEO Agency.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MARCH 4, 2014

This is a key reason why salespeople in some organizations actually deprioritize leads they get from marketing, preferring to go after leads they generate themselves through traditional outbound marketing efforts. Let’s say your marketing efforts are generating leads and you’ve got an effective lead qualification process in place.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Strategically, what are you trying to accomplish by being on Facebook?’—they

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 11, 2013

B2B Buyers: Traits by Generation [Infographic]. Acquity Group created an infographic that takes a look at buying trends based on generation. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. You may have a target audience, but do you really understand your buyer? Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120