There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. This notion of “build a community on Facebook,” I’ve never seen any brand successfully build a long-term community on Facebook. The notion that you build a community on Facebook, and that we call people who manage the pages Community Managers, it’s always been a pipe dream.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. B2B Social Media Guides.
The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. The B2B buyer controls the marketing message.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. by Social Media Today. Adam T.
How to Leverage LinkedIn for Lead Generation and Recruitment
JANUARY 27, 2014
Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). LinkedIn for Recruiting. LinkedIn for Lead Generation. license.
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
grow - Practical Marketing Solutions
AUGUST 19, 2014
How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! d) social media ads. What percentage of adult Americans engage in the social media “second screen” while watching television? Which social media platform had the fastest user growth between 2013-2014?
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates.
5 Myths of Social Media Marketing
SEPTEMBER 1, 2015
Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. Myth #1: Social Media is Only for B2C Companies. adult.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. hours.
Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. This is hardly a rejection of social media or even Facebook.
Social Media Audiences Are Great, But Email Audiences Are Better
AUGUST 22, 2016
Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. As you know, “Organic reach” on Facebook is in the low single digits. It’s not a whole lot better on Twitter or LinkedIn. Not so of social media. We’re not done yet.
How to Promote Your Content Using Paid, Earned & Owned Media
AUGUST 13, 2014
The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors. Email.
Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
MARCH 5, 2012
There are so many social media networks online that you’d think that you’ve seen them all. By December of 2011, it became part of Hitwise’s top 10 social media sites. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed. Moreover, only 1% of Facebook users interact with brands. Facebook Pinterest
It’s Time to Kill Off Your Dreary Customer Reference Program
B2B Marketing Unplugged
SEPTEMBER 29, 2015
This is the pool of customers to which you return every time a Sales Squirrel needs a reference, every time a P-Cuber needs to check off that they have checked up, every time the media call looking for someone who will support the drivel in your latest product announcement. We just aren’t good at it. If you are a B2B company of any size, you have at least one of these programs.
What is the Social Enterprise?
It's All About Revenue
OCTOBER 6, 2011
Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? “The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Is it all about social CRM? R Ray Wang.
The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
AUGUST 20, 2015
Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Advertise it on social media. So first, how do you drive more traffic to your site through social channels?
Gamification of the Sales Process
Sales Intelligence View
JULY 20, 2011
According to Forrester, gamers span just about every demographic. We saw this internally at InsideView when we wanted to drive social media adoption by the company. Engagement on social media. Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification. 65% of Xbox gamers are male.
Help! I Need a Marketing Automation Vendor with Social Media Savvy
APRIL 13, 2012
I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 If you’re a progressive marketer who integrates social with lead nurture, you should focus on automation vendors who can accommodate your combination of social media- and CRM-driven engagement styles. Sure.
Are marketers getting lost in the Dark Funnel?
grow - Practical Marketing Solutions
FEBRUARY 10, 2016
Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” Follow her @KristaLaRiviere and on LinkedIn. How informed are they?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. 39 social media tools I will use today. Smart.
Winning the Social Media Popularity Contest
DECEMBER 9, 2010
Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers.
78 Tweetable Moments From Social Media Plus #SMPlus
B2B Marketing Insider
NOVEMBER 17, 2011
This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. But read on and hear the 78 Most Tweetable moments from over 40 social media rock stars… @LauraDuran: Social media is a fundamental shift … it is a great democratization of content and influence says @Michael_Nutter. What is the ROI of social media? Forrester Study. Social Media
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. of marketers said they used social media for marketing. B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013.
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
What’s all this have to do with social media? I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.
Ascent of the social media climbers: Klout goes mainstream
grow - Practical Marketing Solutions
FEBRUARY 18, 2011
Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers. People call and say, ‘I work in social media, and I’m going to lose my job if my score doesn’t rise.’ Klout score?
How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
NOVEMBER 1, 2016
Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Pitfalls of Paid Media to Avoid.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. See if Ms.
How Social Media Helps Marketing, PR, And Sales Become Better Friends
B2B Marketing Insider
APRIL 21, 2011
I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. Social media can help us all get along (better). Just 8%.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Are you a Search Engine Watch Member? |
It pays to provide Support with Social Media
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers. Share this on Facebook.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Forrester.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?
The B2B Marketing Guide to Paid Content Distribution
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. LinkedIn Sponsored Updates. Facebook Ads. Content Media content distribution Native Advertising social advertising
B2B Gets Yelp’d
It's All About Revenue
MAY 15, 2011
Social media, along with Q&A sites , have put buyer-based reviews at the frontline of B2B marketing. In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Then social media comes along and guess what? With the advent of social media customers are discussing their complaints and opinions in public forums. Facebook. LinkedIn. by Jesse Noyes | Tweet this.
Social Media Hierarchy of Needs - Best Practices for ROI Success
The ROI Guy
DECEMBER 23, 2010
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. After all, engagement, there is no chance for social media ROI success.