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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Common features of a CRM system.

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Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

Hubspot

From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. Just scroll down and you''ll find plenty featured on Inbound Hub this past week.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. The WordPress plugins directory lists more than 55,000 plugins, which add a huge array of features to the platform.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.”

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale.