The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. More specifically it helps you: Track progress. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. What’s the buzz?

Sales Management 87

Sales Management ROI Planning Work Management 87

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Let’s begin! What is Content Curation?

Curation 82

Curation Click Rate Content Open Rate 82

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Contently

MAY 2, 2018

With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Key Metrics. Sales (and click-to-sale rate).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

ClearVoice

JANUARY 10, 2020

After conducting a handful of interviews in quarter one, take the early part of quarter two to dig deep, advises Johnson: Take a close look at your customer stories with an eye toward how your brand solved a problem or added value to the person’s life. Goal #4: Use customer stories to expand your social media strategy.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Optinmonster

AUGUST 17, 2021

OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. Social proof is evidence that people have invested in and obtained value from your products. These track the actual number of people who opted into your CTA. How does it work?

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Stevens & Tate

MARCH 22, 2021

Use a visual design that eliminates eye strain. A more minimalist approach will help make your website easy on the eyes. However, those aren’t the only visual elements that affect your visitors’ eyes. As such, it’s important that you establish a presence on social channels on which this is possible.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. Run a Social Media Campaign. No matter what you decide to do for Mother’s Day this year, one thing is for sure: you need to display it on social media.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Resource: Social Media Hacks To Grow Your Business. #5 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Video is a content goldmine.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Sprout Social

JULY 8, 2021

Businesses have flocked to social media over the past year. It’s not just brands that are upping their social media usage, though. According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it.

Social Media 128

Social Media Advertising Channels Media Best Practices 128

Hubspot

SEPTEMBER 26, 2019

Establishing a brand identity is essential to every business and key to framing social content. Because a brand’s social media feeds are meant to attract existing and new customers, creating engaging content catered to them is key. Upgrade social strategy. Social media is changing all the time.

Tips 75

Tips Business Customer Satisfaction Work Management 75

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 132

Social Media Campaigns Media Best Practices 132

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

ConvertKit

FEBRUARY 4, 2020

We have several strategies you can customize to fit what your brand needs, starting with social media promotion tactics. Facebook is a social media hub for all generations, making it a must-have promotion tool for businesses of all industries. That way, you can track which pins are receiving the most clicks and traffic.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Hubspot

JANUARY 13, 2020

First of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience.

Examples 89

Examples Paid Search Agency Marketing & Strategy Video Marketing 89

Single Grain

NOVEMBER 29, 2023

Staying relevant in the world of social media marketing is a challenge. So how do you take your social media marketing strategy to the next level? In this article, we will cover TikTok for business and discuss why it’s essential for brands to use this app in their social media strategy. million videos.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Hubspot

APRIL 1, 2018

My eyes are still wet while writing this blurb. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Contently

APRIL 18, 2023

Eye-Opening Content Marketing ROI Statistics If you don’t yet have the data behind your own organization’s ROI calculations, these stats can help you make a compelling argument to stakeholders that content marketing is worth the investment: Content marketing can generate 3x the leads as traditional marketing yet cost 62 percent less.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? 35% of respondents said YouTube. Tips for Sharing Social Media Videos.

Social Media 101

Social Media Video Marketing Media Youtube 101

Hubspot

NOVEMBER 13, 2017

In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. It became a viral success practically overnight: That video has over 51 million views as of this writing. I'll give you a minute to dry your eyes after that one. 13) Procter & Gamble: Thank You, Mom.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

Social Media 133

Social Media Planning Media Viral Marketing 133

Sprout Social

DECEMBER 8, 2022

Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Here are some tips on creating video content for social media. 15 video content ideas to fuel your social content calendar. You can learn how to do just about anything on social media.

Social Media 121

Social Media Video Marketing Top of Funnel Media 121

Magisto

FEBRUARY 25, 2020

As someone who works in the social media management industry, you probably have certain guidelines you try to follow. In this article, you’ll find the ten commandments of social media management — a list of actions you can take to do your job better and to become the go-to person in every area of social media, not just one.

Social Media 64

Social Media Work Management Marketing Management Media 64

Optinmonster

NOVEMBER 12, 2019

Do you want more from your social media holiday strategy? Either way, in this article, you’ll find a simple, 5-step process to creating a social media strategy for the holidays that will engage your audience and boost sales. Why Social Media? Creating a Social Media Holiday Strategy.

Social Media 66

Social Media Media Marketing & Strategy Landing Pages 66

Hubspot

OCTOBER 2, 2018

alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. How to Set Social Media Marketing Campaign Goals.

Social Media 78

Social Media Campaigns Social Marketing Media 78

SendX

JANUARY 20, 2020

Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. There is tons of data to collect and keep track of.

Ad Building 224

Ad Building Marketing Management User-Generated Content Viral Marketing 224

Single Grain

OCTOBER 19, 2023

In today’s world of social media, numbers rule the roost — followers, likes and video views. In this post, we’ll take a magnifying glass to Twitter (yes, we know it’s X now; old habits die hard) video views and see how they compare to views on other platforms like YouTube. What is the truth about Twitter video views?

Twitter 52

Twitter Video Marketing Youtube Viral Marketing 52

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Social Media 126

Social Media Paid Content Campaigns Media 126