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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. However, many B2B websites suffer from poorly designed landing pages.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

It’ll give you a bird’s-eye view of what you’re paying to get results. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Otherwise, you’re just throwing money right out the window.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Budget and Resource Use. Lead Generation & Qualification.

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Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

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Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!

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Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Set your page settings. Thanks guys!