B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Sooner or later that will change, but whether most of the journalists who have the experience to take advantage of the trend will actually do so is an open question. The Perils of Corporate-Personal Twitter Names.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JULY 20, 2011

Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. Rather, he believed deeply in what Borders was doing and in its potential to extend the independent bookstore experience to millions of people. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience.

Impressions 100

Impressions Communities Resources Personalization 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As David Johnson wrote today on MediaShift , the “online advertising experience is awful. My point isn’t to say that tracking is always a good thing. It isn’t, particularly as used in a mass-media context.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As David Johnson wrote today on MediaShift , the “online advertising experience is awful. My point isn’t to say that tracking is always a good thing. It isn’t, particularly as used in a mass-media context.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Unless your goal is to become a museum piece, you will need to be open to all types of media.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 26, 2011

One example of a closed system, from the early days of the online experience, would be the original America Online or Prodigy of the 1990s. But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No.

Media 100

Media Copyright Custom Publishing Software 100