Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. Everybody wants them, right? Create “content clusters.”

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation moves the tedious work off your team’s plate so they can focus on higher-level and more rewarding work.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. It’s difficult to use. Sound familiar? Yep, it’s time to switch.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Act-On

OCTOBER 6, 2023

If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. For example, say you provide B2B products and services. 10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

DECEMBER 8, 2023

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. For example, most marketers ( 61% ) identify lead generation as a top goal.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

MARCH 19, 2024

We worked so hard to get those leads….” For example, if you sell marketing automation, perhaps an existing customer attends a webinar about email deliverability and then downloads an eBook on the same topic. The disconnect becomes especially apparent when it comes to missing revenue targets. The result is frustration and wasted time.”

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

NOVEMBER 27, 2023

Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. As you work to get aligned, connect with your sales team and consider asking the following questions.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

FEBRUARY 6, 2024

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. For example, most marketers ( 61% ) identify lead generation as a top goal.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

MARCH 1, 2024

For example, marketers often ask for basic information, such as name, email address, and phone number, on forms, but rarely do they ask these two questions: When are you looking to make a purchase? Think about how to set up a trigger campaign based on a prospect viewing a certain piece of content, for example. How do you set them up?

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

SEPTEMBER 28, 2023

So when these two solutions are integrated and working well together, you’re off to the races.” For example, Goose Digital leveraged marketing automation to capture all the data intelligence required to execute its lead strategy and grow results. Do you want to see how this plays out in real life with marketing automation examples?

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

FEBRUARY 26, 2024

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. What is Ad Inventory?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 27, 2023

For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. For example, does an ideal prospect need to come from a company of a particular size? For example, Georgia Credit Union struggled with sending email nurturing campaigns. Also, define your “ideal lead” and treat them differently.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

SEPTEMBER 25, 2023

Read on to learn how working together for a common goal can align sales and marketing teams. But it helps every team prioritize their work and their budgets, and get better at their jobs. Of course, the quality of a lead isn’t just based around what company they work for or what their title is.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Growth Marketing Examples to Consider Consider these growth marketing strategies that almost every good growth marketer is going to stand by. You’re probably already doing some version of it.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Once your emails go off to explore the world on their own, your work still isn’t done. This is how the process should work. That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187