Writing on the Web

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. At the other end of the list would be a customized white paper.

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Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

Sample outline process: Pick a topic, say ‘how to be a better boss.’ Use 3-5 examples of either failure or success, include emotions. Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Yesterday I began a series of posts on how to write an expert ebook fast and efficiently.

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Business Blogging: How to Optimize Older Posts

Writing on the Web

The screen-capture image at the top is a sample from Chip Scholz’ LeaderSnips blog showing how at the end of each post you can provide suggestions for related posts. You’ll see an example in the list of related posts at the end of this article. It uses the YARPP plugin. Business blogs can be tricky creatures. Nice, isn’t it?

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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. I am an affiliate , I recommend it, and I love it.

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Here are just a few examples: Blog Content : Whether you’re in the market for a few blog posts or prefer to completely outsource your blog content, a freelance writer is an ideal solution. Another good place to look for freelance writers is, believe it or not, on Craigslist —I’ve had great luck sourcing writers there.

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Here are a few things they’ve discovered after hundreds of thousands of web visitors did their tests: Findings observed in seven years of operation of the Project Implicit web site. Implicit biases are pervasive.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.