How to Create a White Paper: Get Found Online and Grow Readership
Writing on the Web
APRIL 6, 2016
To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. At the other end of the list would be a customized white paper.
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